Contributions of Business Intelligence (BI) on Decisions Programming for Telecommunications Companies in Yemen

Abstract

This study aimed at studying the contributions of the BI on decision programming. The study was performed in three telecommunication companies in Yemen, namely Sabafon, MTN and Yemen Mobile. Companies’ managers as well as IT specialists were selected to expose their views and describe the awareness of the BI and its impact on decision programming. Questionnaire and observation were the best techniques for this study to collect the accurate data. Furthermore, data was statistically analyzed using descriptive statistics tools, MANOVA and Univariate ANOVA test. The empirical findings reveal the role and positive impact of BI on decisions programming at the same time companies do not implement the new technologies that are appropriate for enhancing the BI. Hence it was recommended that companies should start applying machine learning and develop digital dashboards to illustrate all required data and information which cover all companies’ areas