STRATEGI PEROLEHAN RATING & SHARE MELALUI ANALISA MBM TERHADAP PROGRAM INFOTAINMENT DAN NEWS DI INDOSIAR

Abstract

Television media is by far the mass media that has become a means of fulfilling a nation's free time. It has also become an effective marketing tool or tool. A company spends hundreds of millions to billions of rupiah to stimulate the audience's needs for the products it sells. For this reason, the goal of almost all television programs is to attract as many audiences as possible. The more audience, the higher the rate (value / price) of the ad slot, the higher the revenue, and the higher the profit. In short, there is no audience, no advertising, no profit, no broadcasting. Television stations have programs that compete with each other to get a high rating & share, where one way to increase rating & share is to use minute by minute (MBM) analysis techniques. Through minute by minute (MBM), it is useful to explore the moment when a program experiences a high rating spike, usually the recorded program data is presented in the smallest unit, namely minutes. In infotainment and news programs, both have elements of creativity, one of which is improving the program for the better by using MBM analysis techniques that can identify