Importance Performance Analysis of Online Motorcycle Taxi Services: Indonesian Passenger Perspective

Risdiyanto, A. Munawar, M. Z. Irawan, M. K. Biddinika, Johary Alfed
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Abstract

: Online motorcycle taxis have received permission from the Indonesian government to serve the community. As a regulator, the government has an obligation to maintain that community needs are being met in every mode of public transportation. Therefore, online motorcycle taxi operations to be assessed for performance in order to maintain public services. This study aims to determine the characteristics of passengers as well as their importance and performance on online motorcycle taxis. Data was obtained by distributing questionnaires to, and conducting interviews with 200 random online motorcycle taxi passengers in Yogyakarta City, Indonesia. The Importance Performance Analysis (IPA) method was used to evaluate the online motorcycle taxis. According to IPA, most of the online motorcycle taxi services were perceived to be good by the passengers. A positive assessment of the online motorcycle taxi indicates that online transportation is very popular and fulfils a community need.
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在线摩的重要性绩效分析:印尼乘客视角
在线摩的出租已经获得印尼政府的许可,可以为社区服务。作为监管者,政府有义务确保每一种公共交通方式都能满足社区需求。因此,网上摩的运营业绩要进行评估,以维护公共服务。本研究旨在确定乘客的特征,以及他们对在线摩的重要性和表现。数据是通过在印度尼西亚日惹市随机对200名在线摩的乘客发放问卷和进行访谈获得的。采用重要性绩效分析法(IPA)对网络摩的绩效进行评价。据IPA报道,大多数在线摩的服务被乘客认为是好的。对网上摩的正面评价表明,网上交通非常受欢迎,满足了社区的需求。
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