A Research on Open Innovation Platform from the Perspective of Business Model: A Multi-case Comparison at Home and Abroad

Abstract

The business model of platform enterprises in the Internet era plays a key role in their successful operation. By combining the characteristics of open innovation platform and the connotation of business model, this study constructs a business model analysis framework of the open innovation platform. According to the business focus, the open innovation platform is divided into a technology-based platform and a service-based platform. Five domestic and foreign typical platforms are selected to discuss their difference in business models from the perspectives of the country of the platform, the type of the platform, and the country and service type of the integrated platform. Finally, the reasons for the differences are analyzed in order to put forward relevant suggestions for the healthy and orderly development of domestic platforms.