The Effect of Sales Promotion, Service Quality, Perceived Value on Repurchase (Case Study of Original Levis Store in Jakarta)

Handy Cipto, Rezi Erdiansyah
{"title":"The Effect of Sales Promotion, Service Quality, Perceived Value on Repurchase (Case Study of Original Levis Store in Jakarta)","authors":"Handy Cipto, Rezi Erdiansyah","doi":"10.2991/assehr.k.201209.027","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to examine the effect of sales promotion, service quality, and perceived value on consumer repurchase at the Original Levis Store in Jakarta. The sample was selected using the nonprobability sampling method with a total of 180 respondents who were users of products with Levis Brand that were sold at the Original Levis Store in Jakarta. Data processing techniques used the SmartPLS 3 program. The results of this study indicate that sales promotion, and perceived value affect consumer repurchase. Of the three influential variables tested, perceived value is the variable with the biggest influence. Thus, in order to increase sales, perceived value can be an important input for the Original Levis Store in determining its sales strategy.","PeriodicalId":346556,"journal":{"name":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","volume":"58 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/assehr.k.201209.027","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2

Abstract

The purpose of this study was to examine the effect of sales promotion, service quality, and perceived value on consumer repurchase at the Original Levis Store in Jakarta. The sample was selected using the nonprobability sampling method with a total of 180 respondents who were users of products with Levis Brand that were sold at the Original Levis Store in Jakarta. Data processing techniques used the SmartPLS 3 program. The results of this study indicate that sales promotion, and perceived value affect consumer repurchase. Of the three influential variables tested, perceived value is the variable with the biggest influence. Thus, in order to increase sales, perceived value can be an important input for the Original Levis Store in determining its sales strategy.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
促销、服务质量、感知价值对回购的影响(以雅加达Levis原店为例)
本研究旨在探讨促销、服务品质及感知价值对雅加达原利维斯店消费者再购买行为之影响。使用非概率抽样方法选择样本,共有180名受访者,他们是在雅加达原始Levis商店销售的Levis品牌产品的用户。数据处理技术采用SmartPLS 3程序。本研究结果显示,促销、知觉价值对消费者再购买有影响。在测试的三个影响变量中,感知价值是影响最大的变量。因此,为了增加销售,感知价值可以是一个重要的输入,为原李维斯商店在确定其销售策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Fear of Missing Out (FoMO) and Psychological Well-Being of Late Adolescents Using Social Media The Relationship Between Fear of Failure and Student Academic Achievement With Procrastination as Mediating Variable The Validity of the Appointment of A Minister Who is A Foreign Citizen in Indonesia Based on Article 22 of Law Number 39 Year 2008 About State Ministry The Influence of Yogyakarta’s Philosophical Axis on City Spatial Forgiveness and Its Relation to Psychological Well-Being in Christians of Protestant Churches in Jakarta
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1