Analysis on the Design Methods of Cultural Variety Show Derivatives

Jifeng Xu, Xinyan Feng, Dan Zhao
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Abstract

With the rapid development of cultural variety shows, the cultural variety show named Upped New, Old Palace opens up the connection point between cultural creative design and cultural variety shows, which also uses the development of creative products of the Forbidden City as the content of the program. We aim to investigate the process of cultural creative design formation, and to summarize design methods of cultural creative products. Firstly, we analyzed the historical origins and sentiments of cultural elements. Secondly, through narrowing the design perspective, we focus on one thing to deconstruct and reconstruct the cultural connotation of the elements. Finally, based on audience preferences and fashion trends, we discovered the process of iterative upgrading of cultural and creative products. The traditional cultural elements and modern aesthetic design in the Forbidden City are organically integrated into the cultural variety show, and finally settled in the development of cultural creativity, which has inspired its specific design.
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文化综艺衍生品的设计方法分析
随着文化综艺节目的快速发展,名为《新老皇宫》的文化综艺节目打通了文化创意设计与文化综艺节目的连接点,也将故宫创意产品的开发作为节目内容。研究文化创意设计的形成过程,总结文化创意产品的设计方法。首先,我们分析了文化元素的历史渊源和情感。其次,通过缩窄设计视角,聚焦一件事,解构和重构元素的文化内涵。最后,根据受众偏好和流行趋势,我们发现了文创产品迭代升级的过程。紫禁城的传统文化元素和现代美学设计有机地融入到文化综艺节目中,最终沉淀在文化创意的发展中,从而启发了其具体的设计。
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