{"title":"Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation","authors":"Shahzeb Hussain","doi":"10.4324/9781003080572-24","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":337723,"journal":{"name":"Building Corporate Identity, Image and Reputation in the Digital Era","volume":"64 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Building Corporate Identity, Image and Reputation in the Digital Era","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4324/9781003080572-24","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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