ANALISIS WACANA KRITIS TEORI TEUN A. VAN DIJK PADA VIDEO IKLAN DI AKUN YOUTUBE RAMAYANA BERJUDUL “MARGA PELARI”

Abstract

Before and during Ramadan Ramayana Department Store published one advertisement. The uniqueness in this ad is that it always shows things that are different from the others, even touching the hearts of the audience. Instead of this different case, the latest advertisement is able to attract the hearts of the audience so that 1.2 million times are played on the Youtube account of Gedung Serbaneka Ramayana with the ad headline "Marga Pelari (Series Ramadhan)" which is enough to attract the attention of users. One of the reasons the advertisement attracts the sympathy of the audience is the message conveyed that touches the feelings of the audience. This study aims to examine the Ramayana Department Store Youtube advertisement to explore the hidden intentions behind the Ramayana Department Store advertisement by using three elements, namely; macro structure, super structure, and micro structure. Teun A. van Dijk's approach model used in this study is a descriptive qualitative study. The dialog in the iklat will be the data used by the reviewer. The existence of macro structure, super structure, and macro supra is evidence of the results of the study.