Research on Entrepreneurship in the Background of Sharing Economy

Abstract

— After the widespread application of mobile internet technology, China has vigorously promoted the “Internet +” economy, and a large number of sharing enterprises have emerged, making important contributions to China's economic development. Based on the analysis of the macro environment of PEST that influences the development of entrepreneurs, this paper believes that entrepreneurship in the context of sharing economy has the characteristics of “sharing and innovation, change and openness, responsibility and responsibility”. And on this basis, it proposes relevant suggestions to promote entrepreneurial growth and suggestions for innovation and entrepreneurship.