Stakeholders’ Perceptions on the Performance of Motorcycle Riding Business in Nyamagana District

Abstract

This study sought to examine stakeholder practices in the Nyamagana district motorcycle riding business. This study used a case study research design with a sample size of 93. In-depth interviews and questionnaires were utilized to collect data, and SPSS was used to analyze it. The findings indicated activities such as using various advertising strategies, raising awareness, forming a motorbike driver's association, offering inexpensive service costs, holding seminars, and safety. The results of correlation analysis revealed a significant relationship between promotion strategy (r (90) > -.293 p.005), awareness about the use of motorcycle as a business (r (90) >.154 p048), association of motorcycle drivers (r (90) > -1.12p.295), affordable price (r (90) >.098p.358), and seminar and safety education (r (90) > -.307 p.003). Motorcycles are promoted by government authorities as an easy and quick way to get licensed and insured. There were other concerns including complicated registration, tax compliance, motorcycle driver theft, careless driving, poor personal cleanliness, inadequate passenger safety gear, and traffic issues. The report advocated clear mechanisms for motorcycle business operators to undertake their activities without interference by extraneous authorities, improved working conditions, and regular training and seminars for motorcycle drivers and operators.