Agent-based modeling of the evolution of green product competition based on consumer interaction network

Abstract

In view of the evolution of competition between green products and ordinary products, the competition performance of green products is studied based on the agent-based modeling and simulation method, taking into account interaction and sensitivity characteristics of consumers. The results show that the increase in consumer interaction characteristics will promote the diffusion of green products in market competition, while different sensitivity characteristics will pose different effects on the market performance of green products.