Research on the Shelf Display Strategy of Supermarkets in Amoy

Abstract

In order to meet people's ever-changing shopping needs, the managers of supermarkets must improve their shelf display strategies. There are rarely any researches on the shelf display of supermarkets both from the perspective of the internal layout and commodity placement. Therefore, this study took the internal layout and commodity placement into consideration together to propose a more comprehensive improvement strategy. This paper took five most representative supermarkets in Amoy as the main research object to analyze the shelf display. The analysis and findings was based on magnet point theory and cue utilization theory, and finally put forward suggestions for shelf display optimization