After the montreal protocol: The impact of “cradle to grave” issues on proposal writing

Abstract

Customer writing specifications, templates and scoring criteria naturally influence engineers' attitudes to proposal writing. They direct their main creative energies to the high-scoring parts, which receive most attention and care in the writing of them. Sustainability-related sections of the proposal may not be so highly rated and, as a consequence, are written with less flair than other more highly-rated sections. Writing features that detract from elegant, concise language are identified, and a strategy suggested for improving proposal writing for bid writing teams and editors in the future.