The Application of Chinese Traditional Auspicious Patterns in Yves Saint Laurent Fashion Design

Abstract

Through literature review, this research analyzes the six creative methods of traditional Chinese auspicious patterns, such as symbol design, the application of phonetic loan characters, the application of personification, signify-functional design, the application of homophony, and the application of embedded characters. With the discussion on the application of oriental elements to international fashion, the connotation of Chinese culture is deconstructed, and the concept of environmental protection is proposed at the same time, showing the traditional Chinese value and the sustainable fashion in the international trend.