Ordinary and Paranormal

A. Golubev
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Abstract

This chapter investigates how the television set as a material object changed the Soviet domestic space and Soviet selfhood. The chapter brings together most of the topics discussed in the book. It looks at the social conflict between the educated class and marginalized groups in Soviet society, which found its manifestation in public debates over the presumably healing or harmful effects of the television set. The chapter focuses on the material form in addition to the content of television to argue that its inclusion in the Soviet home instigated new forms of identity performances that cannot be reduced to the content of television programs but can rather be traced to the physical nature of television as a medium of mass communication. Focusing on the phenomenon of paranormal seances broadcast on Soviet television in 1989, the chapter explores the various ways in which Soviet television audiences discovered that the television set had power over their bodies and selves, as well as looks at different forms of social reaction that this discovery caused in late Soviet culture.
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普通和超常
这一章考察了电视机作为一种物质对象如何改变了苏联的家庭空间和苏联的自我。这一章汇集了书中讨论的大部分主题。它关注的是苏联社会中受过教育的阶级和边缘群体之间的社会冲突,这种冲突在关于电视机可能是有益的还是有害的影响的公开辩论中得到了体现。这一章的重点是除了电视内容之外的物质形式,认为它在苏联家庭中的包含引发了新的身份表演形式,这些形式不能简化为电视节目的内容,而是可以追溯到电视作为大众传播媒介的物理性质。本章以1989年苏联电视播出的超自然降神现象为重点,探讨了苏联电视观众发现电视机对他们的身体和自我具有控制能力的各种方式,并探讨了这一发现在苏联晚期文化中引起的不同形式的社会反应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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