{"title":"Innovation in Banking Business Models Exploring the Emergent Customer Role in Social Networks","authors":"J. Busquets, R. Kohli, P. Navarro, Toni Plana","doi":"10.1109/SRII.2012.94","DOIUrl":null,"url":null,"abstract":"In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).","PeriodicalId":110778,"journal":{"name":"2012 Annual SRII Global Conference","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 Annual SRII Global Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SRII.2012.94","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
In this paper we present the preliminary results of the study on possible future banking business models in the presence of social networks. We use grounded theory and scenarios in uncertainty to propose them. This paper is the result of a two-year project among academic institutions in Spain and USA, Banco Sabadell the 5th bank in Spain, and IBM (Banking Sector and Research).
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