Transmedia phenomena: new practices in participatory and experiential content production

M. Ciancia
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引用次数: 6

Abstract

Nowadays we live in a society rich of a growing number of messages spread by multichannel and multimodal devices [9, 27, 21, 18]. A scenario that outlines the need of a designer able to manage the coexistence of multiple factors using his tools to overcome the problems of understanding information and access them. Starting from the complex nature of communication flows, we can define a main objective: to encourage a dialogue among people. For this reason, it is important to study the evolution of the existing communication systems, in order to understand the new collaborating and participative processes, and how media and languages have broken their historical isolation and incompatibility. Thanks to a large amount of theoretical assumptions, and according with thoughts and projects developed during these years [10, 13, 26, 2, 28, 5, 6],, the aim of this work is to figure out a new form of literacy that allows us to develop content able to foster a rich user experience through the merge of different languages, media, technologies, and to rethink the participatory process. First of all, the work will highlight the developments in the communication field that are affecting society, exploring three main areas: audience, technology and user engagement. After this the paper will focus on The Spiral, a pan-European Transmedia co-production, as an example of potential activities in order to do reflections on what are challenges and opportunities of the Transmedia Phenomenon within the broadcast production.
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跨媒体现象:参与式和体验式内容生产的新实践
如今,我们生活在一个通过多渠道和多模式设备传播越来越多的信息的社会中[9,27,21,18]。该场景概述了设计师的需求,即能够使用他的工具管理多个因素的共存,以克服理解和访问信息的问题。从沟通流程的复杂性出发,我们可以定义一个主要目标:鼓励人们之间的对话。因此,研究现有传播系统的演变,以理解新的合作和参与过程,以及媒体和语言如何打破历史上的隔离和不相容,是很重要的。由于大量的理论假设,并根据这些年来发展的思想和项目[10,13,26,2,28,5,6],这项工作的目的是找出一种新的识字形式,使我们能够通过不同语言,媒体,技术的融合来开发能够培养丰富用户体验的内容,并重新思考参与过程。首先,这项工作将突出影响社会的通信领域的发展,探索三个主要领域:受众、技术和用户参与。在此之后,本文将重点关注《the Spiral》,这是一部泛欧洲跨媒体合作制作,作为潜在活动的一个例子,以反思广播制作中跨媒体现象的挑战和机遇。
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