{"title":"Research on market targeting of rail freight market: considering customers’ preferences for freight service","authors":"Y. Lan, Xiaodong Zhang","doi":"10.1117/12.2652392","DOIUrl":null,"url":null,"abstract":"Market targeting of railway freight transport in the new development stage was studied, taking the influence of the shipper's preference into consideration. Based on literature analysis and railway freight characteristics, a selection indicator system for railway freight target market is constructed. The intuitionistic fuzzy mixed average operator is used to determine the indicators’ weight. By using the utility function theory, a utility function based on five freight service attributes is established to measure shippers’ preference, then the rail freight target market selection model considering shipper's preference was constructed.","PeriodicalId":116712,"journal":{"name":"Frontiers of Traffic and Transportation Engineering","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Frontiers of Traffic and Transportation Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1117/12.2652392","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Market targeting of railway freight transport in the new development stage was studied, taking the influence of the shipper's preference into consideration. Based on literature analysis and railway freight characteristics, a selection indicator system for railway freight target market is constructed. The intuitionistic fuzzy mixed average operator is used to determine the indicators’ weight. By using the utility function theory, a utility function based on five freight service attributes is established to measure shippers’ preference, then the rail freight target market selection model considering shipper's preference was constructed.
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