{"title":"Why Do You Like What You Like? The Impact of Previous Netflix User Ratings on Subsequent User Experience","authors":"Anthony Hyatt, Daniel K. N. Johnson","doi":"10.2139/ssrn.2807475","DOIUrl":null,"url":null,"abstract":"This paper examines whether Netflix user ratings can be explained by a combination of the movies’ characteristics and the influence of popular opinion. Using a data set of almost 8 million user ratings for 300 movies, we use a 2SLS framework to find that time, movie characteristics, and measures of commercial success are statistically significant explanatory variables of viewer ratings. Popular opinion carries a sizeable amount of sway as well, and the results indicate that movies on Netflix do in fact age like a fine bottle of wine.","PeriodicalId":326023,"journal":{"name":"MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2016-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2807475","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
This paper examines whether Netflix user ratings can be explained by a combination of the movies’ characteristics and the influence of popular opinion. Using a data set of almost 8 million user ratings for 300 movies, we use a 2SLS framework to find that time, movie characteristics, and measures of commercial success are statistically significant explanatory variables of viewer ratings. Popular opinion carries a sizeable amount of sway as well, and the results indicate that movies on Netflix do in fact age like a fine bottle of wine.
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