This study has investigated market factors that have been changing the attitude of Real Estate buyers in Bangladesh and ultimately creating the opportunities for Real Estate developers and marketers. The paper also has examined relationships among the market factors and buying attitude. This study has aimed at investigating the impact of customers’ buying attitude on buying intention. Total twenty-four (24) attributes have been taken into consideration in designing questionnaire for the study. A questionnaire survey method is used with 200 respondents and response rate of 76.5 percent. Initially an exploratory factor analysis has been directed using SPSS (version 21). We have explored four market factors where cultural changes, land problem, urbanization and population pressures and finally raising prices level of building materials that have acted as antecedents of customers’ buying attitude and created opportunities for the industry. After that, CFA has been carried out to confirm the factors. Structural Equation Modeling (SEM) has been used to test both the proposed model and hypothesized relationships among the constructs. It has found that land problem, urbanization and population pressures have created opportunities for Real Estate industry and that have significant impact on customers’ buying attitude except the cultural changes and raising price level. It has also found that buying intention is strongly influenced by buying attitude of the customers. The proposed model also has an acceptable fit to the data. Real Estate developers, marketers, policy makers can use the findings to better understand, segment and satisfy the customers. Therefore the findings of the study will definitely help in building successful marketing strategies as well as achieving sustainable development of the sector. The study may be limited by its focus on a geographic section of the Bangladeshi Real Estate market.
{"title":"Investigation of Market Factors That Affect Customers' Buying Attitude towards Apartment Buying: An Opportunity Analysis from Bangladesh Perspective","authors":"M. Kamal, Omar Sarker, Shah Alam Kabir Pramanik","doi":"10.5430/IJBA.V7N3P153","DOIUrl":"https://doi.org/10.5430/IJBA.V7N3P153","url":null,"abstract":"This study has investigated market factors that have been changing the attitude of Real Estate buyers in Bangladesh and ultimately creating the opportunities for Real Estate developers and marketers. The paper also has examined relationships among the market factors and buying attitude. This study has aimed at investigating the impact of customers’ buying attitude on buying intention. Total twenty-four (24) attributes have been taken into consideration in designing questionnaire for the study. A questionnaire survey method is used with 200 respondents and response rate of 76.5 percent. Initially an exploratory factor analysis has been directed using SPSS (version 21). We have explored four market factors where cultural changes, land problem, urbanization and population pressures and finally raising prices level of building materials that have acted as antecedents of customers’ buying attitude and created opportunities for the industry. After that, CFA has been carried out to confirm the factors. Structural Equation Modeling (SEM) has been used to test both the proposed model and hypothesized relationships among the constructs. It has found that land problem, urbanization and population pressures have created opportunities for Real Estate industry and that have significant impact on customers’ buying attitude except the cultural changes and raising price level. It has also found that buying intention is strongly influenced by buying attitude of the customers. The proposed model also has an acceptable fit to the data. Real Estate developers, marketers, policy makers can use the findings to better understand, segment and satisfy the customers. Therefore the findings of the study will definitely help in building successful marketing strategies as well as achieving sustainable development of the sector. The study may be limited by its focus on a geographic section of the Bangladeshi Real Estate market.","PeriodicalId":326023,"journal":{"name":"MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130626236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines whether Netflix user ratings can be explained by a combination of the movies’ characteristics and the influence of popular opinion. Using a data set of almost 8 million user ratings for 300 movies, we use a 2SLS framework to find that time, movie characteristics, and measures of commercial success are statistically significant explanatory variables of viewer ratings. Popular opinion carries a sizeable amount of sway as well, and the results indicate that movies on Netflix do in fact age like a fine bottle of wine.
{"title":"Why Do You Like What You Like? The Impact of Previous Netflix User Ratings on Subsequent User Experience","authors":"Anthony Hyatt, Daniel K. N. Johnson","doi":"10.2139/ssrn.2807475","DOIUrl":"https://doi.org/10.2139/ssrn.2807475","url":null,"abstract":"This paper examines whether Netflix user ratings can be explained by a combination of the movies’ characteristics and the influence of popular opinion. Using a data set of almost 8 million user ratings for 300 movies, we use a 2SLS framework to find that time, movie characteristics, and measures of commercial success are statistically significant explanatory variables of viewer ratings. Popular opinion carries a sizeable amount of sway as well, and the results indicate that movies on Netflix do in fact age like a fine bottle of wine.","PeriodicalId":326023,"journal":{"name":"MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)","volume":"437 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132620513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Matthias Muskat, Birgit Muskat, A. Zehrer, Raechel Johns
Purpose – This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the debate on museums as experience‐centred places, to understanding how the experience is perceived by Generation Y, to identifying the customer journey, to providing an insight into service experience consumption and to deriving managerial implication for the museum industry of how to approach Generation Y.Design/methodology/approach – Mobile ethnography is applied to the National Museum of Australia in Canberra with a sample of Generation Y visitors as the future visitor market.Findings – The paper finds that there is a need to involve museum management in measuring museum experiences, especially with regard to the definition and improvement of the service‐delivery processes. Service experience must be appropriately managed by museum operators by collecting, evaluating, storing and reusing relevant data on customer experie...
{"title":"Generation Y: Evaluating Services Experiences Through Mobile Ethnography","authors":"Matthias Muskat, Birgit Muskat, A. Zehrer, Raechel Johns","doi":"10.1108/TR-02-2013-0007","DOIUrl":"https://doi.org/10.1108/TR-02-2013-0007","url":null,"abstract":"Purpose – This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the debate on museums as experience‐centred places, to understanding how the experience is perceived by Generation Y, to identifying the customer journey, to providing an insight into service experience consumption and to deriving managerial implication for the museum industry of how to approach Generation Y.Design/methodology/approach – Mobile ethnography is applied to the National Museum of Australia in Canberra with a sample of Generation Y visitors as the future visitor market.Findings – The paper finds that there is a need to involve museum management in measuring museum experiences, especially with regard to the definition and improvement of the service‐delivery processes. Service experience must be appropriately managed by museum operators by collecting, evaluating, storing and reusing relevant data on customer experie...","PeriodicalId":326023,"journal":{"name":"MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125784446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing, is usually described as those activities of a small corporate organization that have a direct impact on the acceptance by the customers of the organization’s product...The basic thesis of this paper is that the marketing concept can be applied in a diffused environment, even as complicated an activity as urban transportation in a complex metropolitan area with several organizations producing services (Kottler, 1972: 11). We can add to this, by saying that the basic thesis of the paper is that the marketing concept can be applied in an environment as complicated as education, and thus harvest the fruits of this post modern way of dealing with it. In order to understand what led us to the post modernistic way of shaping up the given status of education, we will go a bit further and analyze the relationship between globalization and postmodernism, education and globalization, the state model and the social movements, and capitalism. From a postmodern perspective, postmodernism is defined as the cultural logic of the late capitalism. What we now call late capitalism is actually the product of the free market, of the capital going from hand to hand all around the world, desperately asking for entrepreneurs educated according to the demands of the market, for more democratic states, for open, well educated minds, for more freedom, more respect on human individual rights, more private, individual initiatives. "The phenomenon of globalization is based on the transformation of capitalism…", what we already have mentioned as late capitalism (Morrow & Torres, :98).
{"title":"Is Marketing Management a Tool for Privatizing Education?","authors":"S. Kassapi","doi":"10.2139/ssrn.2463552","DOIUrl":"https://doi.org/10.2139/ssrn.2463552","url":null,"abstract":"Marketing, is usually described as those activities of a small corporate organization that have a direct impact on the acceptance by the customers of the organization’s product...The basic thesis of this paper is that the marketing concept can be applied in a diffused environment, even as complicated an activity as urban transportation in a complex metropolitan area with several organizations producing services (Kottler, 1972: 11). We can add to this, by saying that the basic thesis of the paper is that the marketing concept can be applied in an environment as complicated as education, and thus harvest the fruits of this post modern way of dealing with it. In order to understand what led us to the post modernistic way of shaping up the given status of education, we will go a bit further and analyze the relationship between globalization and postmodernism, education and globalization, the state model and the social movements, and capitalism. From a postmodern perspective, postmodernism is defined as the cultural logic of the late capitalism. What we now call late capitalism is actually the product of the free market, of the capital going from hand to hand all around the world, desperately asking for entrepreneurs educated according to the demands of the market, for more democratic states, for open, well educated minds, for more freedom, more respect on human individual rights, more private, individual initiatives. \"The phenomenon of globalization is based on the transformation of capitalism…\", what we already have mentioned as late capitalism (Morrow & Torres, :98).","PeriodicalId":326023,"journal":{"name":"MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131693621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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