The evaluation of tourism exploitation potentiality of intangible cultural heritage based on two stages grey synthetic model

Abstract

As an important tourism resource, the reasonably protective tourism exploitation of the intangible cultural heritage, has been popular internationally, and the rational and scientific evaluation of its tourism exploitation potentiality plays a key role in its tourism exploitation. This paper, based on the former research achievements and the features of the intangible cultural heritage tourism resources, constructs the tourism exploitation potentiality evaluation index system of the intangible cultural heritage, and applies the two stages decision model with synthetic measure to comprehensively evaluate the tourism exploitation potentiality of 5 dance & drama typed intangible cultural heritages in Huangshan City.