The Use of Internet Technologies and Export Performance: The Moderating Role of International Experience

Piotr Trąpczyński, Krystian Barłożewski
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Abstract

Goal – the objective of the present study is to examine the moderating effect that internationalisation has on the relationship between the use of Internet technology on export performance. Research methodology – the study uses data on 500 Polish manufacturing companies with grounded foreign activities for the period between 2017 and 2019. To test our hypotheses a fixed-effects regression analysis was employed. Score/results – the relationship between the implemented internet technologies and operational efficiency is visible only for highly internationalised companies, supporting the hypothesised moderating effect of the international experience. The implemented passive internet technologies may, contrary to expectations, even have a negative impact on the company’s efficiency. Originality/value – This study contributes to extant research by adopting a broader concept of export model, including the use of modern marketing and sales concepts, in addition to the previous understanding of market strategy used in export research.
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互联网技术使用与出口绩效:国际经验的调节作用
目标-本研究的目的是检验国际化对互联网技术使用对出口绩效之间关系的调节作用。研究方法——该研究使用了2017年至2019年期间500家有海外活动的波兰制造公司的数据。为了检验我们的假设,我们采用了固定效应回归分析。得分/结果——实施的互联网技术与运营效率之间的关系仅在高度国际化的公司中可见,这支持了国际经验的调节作用的假设。被动式互联网技术的实施,甚至可能与预期相反,对公司的效率产生负面影响。原创性/价值-本研究通过采用更广泛的出口模型概念,包括使用现代营销和销售概念,以及之前对出口研究中使用的市场策略的理解,为现有的研究做出了贡献。
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