Avaliação do comportamento do consumidor brasileiro frente à nova rotulagem nutricional em produtos alimentícios

Abstract

ANVISA approved the new nutrition labeling standard with the inclusion of the Front of Package, making nutritional properties more visible. The objective of the work was to verify, through market research with label prototypes, if the new labeling would cause changes in purchase intention. With this, labels were prepared and then a form containing their comparisons was created and distributed through social networks to the population. The questionnaire received 352 responses, verifying that 52.3% did not understand the information on the labels and, regarding the new labeling, the intention to buy the products decreased from 11.9 to 22.5%, demonstrating that it will provide healthier food choices.