Social Media Utilization for Tourism Development

Abstract

Trend of social media utilization rises in Indonesia's society, and it does not prevail for individuals but also institutions or organizations. A variety of institutions either the government or private companies, uses social media as their information media. Moreover, many sectors use social media and one of them is tourism sector. The sector itself includes in the priority sector in the governmen of President Jokowi. Therefore, Giriasih Village located in Gunungkidul, Yogyakarta close to Parangtritis Beach is intended to develop village tourism. Obstacle to realize the goal is because human resources are not adequate yet. Village apparatur did not undestand how to develop village tourism and its strategy to be carried out to empower villagers in the development of tourism village. Therefore, the Research Team did the problem mapping encountered in the village through the community development research with the theme on social media utilization for tourism development. The research method was case study qualitative approach with focus group discussion technique. The solution offered in this research is to know the existing problems and provide input on the role of social media for village tourism development. Social media coverage is relatively wide and it has great impact for society, and therefore, it can be utilized to expose potential village tourism.