Stephan M. Wagner, V. Heldt, Katrin Lentschig, Jennifer Meyer
{"title":"Bertelsmann China: Supply Chains for Books (B)","authors":"Stephan M. Wagner, V. Heldt, Katrin Lentschig, Jennifer Meyer","doi":"10.1108/case.cscmp.2018.000002","DOIUrl":null,"url":null,"abstract":"The case of Bertelsmann China: Supply Chain for Books (B) is situated in China in the beginning of 2006. Bertelsmann Direct Group, the Chinese subsidiary of the worldwide Bertelsmann AG, is one of the leading book retailers in the country. Supply chain management is essential for success in retailing, which is why Bertelsmann puts a lot of effort into the optimization of its supply chain design. As costs are paramount to importance in the low-margin book retailing sector, linear programming methods are applied to optimize the network","PeriodicalId":294349,"journal":{"name":"Council of Supply Chain Management Professionals Cases","volume":"92 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Council of Supply Chain Management Professionals Cases","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/case.cscmp.2018.000002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The case of Bertelsmann China: Supply Chain for Books (B) is situated in China in the beginning of 2006. Bertelsmann Direct Group, the Chinese subsidiary of the worldwide Bertelsmann AG, is one of the leading book retailers in the country. Supply chain management is essential for success in retailing, which is why Bertelsmann puts a lot of effort into the optimization of its supply chain design. As costs are paramount to importance in the low-margin book retailing sector, linear programming methods are applied to optimize the network
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