Using Patent Analysis to Anticipate Technology Trends: A Case of Coffee Processing Technology in Thailand

2019 Portland International Conference on Management of Engineering and Technology (PICMET) Pub Date : 2019-08-09 DOI:10.23919/PICMET.2019.8893775

Porruthai Boonswasd, Ronald Vatananan-Thesenvitz

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Abstract

The technological capability of the coffee industry in Thailand is limited. Coffee manufacturers operate in a red ocean where competition is focused around cost and not differentiation. This paper discusses the insights gained from a study of patents related to coffee processing technologies. The purpose of the study is to identify technology trends and innovative approaches in the coffee industry. PatSnap software is used to conduct a patent analysis of 211 patents from 106 countries in the period of 1999–2018. The analysis aims to reveal the global direction of R&D to forecast technological developments and applications in the coffee industry. The insights gained from the research are used to assist the strategic planning of technological development paths and their possible application in the Thai coffee industry. With a better understanding of the technological landscape, firms operating in the Thai coffee industry are better equipped to make product development decisions.

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利用专利分析预测技术趋势:以泰国咖啡加工技术为例

泰国咖啡产业的技术能力有限。咖啡制造商在一片红海中经营，竞争集中在成本上，而不是差异化上。本文讨论了从与咖啡加工技术相关的专利研究中获得的见解。这项研究的目的是确定咖啡行业的技术趋势和创新方法。PatSnap软件对1999年至2018年106个国家的211项专利进行了专利分析。该分析旨在揭示全球研发方向，以预测咖啡行业的技术发展和应用。从研究中获得的见解用于协助技术发展路径的战略规划及其在泰国咖啡行业的可能应用。随着对技术前景的更好理解，在泰国咖啡行业经营的公司更有能力做出产品开发决策。

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2019 Portland International Conference on Management of Engineering and Technology (PICMET)

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