A Model Integrating Privacy Theories and Social Cognitive Theory to Underestimate Online Privacy Concerns

Naheda Makhadmeh
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Abstract

At this time of the Internet age, online privacy becomes one of the major issues that individuals, businesses, and governments are extremely worried about. The purpose of this study is to examine how Internet users’ concerns regarding privacy when sharing personal information are reduced and the amount of self-disclosure is decreased online. By using privacy theories and Social Cognitive Theory (SCT), this study suggests that by increasing Internet experience, self-efficacy, self-observation, self-evaluation, and self-reaction, privacy concerns will be reduced. And Internet users with more social awareness will have more privacy concerns. This study helps researchers and Internet users to understand the privacy behaviors online and develop a model explaining these behaviors.
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一个整合隐私理论和社会认知理论的模型来低估网络隐私问题
在这个互联网时代,网络隐私成为个人、企业和政府极为担心的主要问题之一。本研究的目的是研究互联网用户在分享个人信息时对隐私的关注是如何减少的,以及在线自我披露的数量是如何减少的。本研究运用隐私理论和社会认知理论(SCT),通过增加网络体验、自我效能感、自我观察、自我评价和自我反应,可以降低学生的隐私担忧。而社会意识更强的互联网用户会有更多的隐私问题。本研究有助于研究者和互联网用户理解网络隐私行为,并建立一个模型来解释这些行为。
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