Study on the Application and Research of Visual Symbols of Traditional New Year Pictures in Modern Design

Abstract

This paper introduces the origin, use, and classification of traditional New Year pictures, and discusses the reference for modern design from the perspective of art design in modeling and techniques, color composition and other aspects of New Year pictures. It also describes the artistic reflection brought by the form characteristics of New Year pictures to modern design. With a long history of traditional culture, China boasts many rich cultural heritages. Many traditional patterns in traditional culture are used for reference and study by designers today. For example, various traditional Chinese cultural elements, such as the shape of the seal and the outline form of the Chinese knot, are recreated to form the emerging aesthetic works in line with the Mass fashion. In China, some of the most striking aesthetic value and significance are shown in traditional New Year paintings. The color, composition and subject matter in New Year paintings can be skillfully used and transformed into abstract artistic visual symbols and applied in life and creation.