SOCIAL READINESS TO ACCEPT AND RECEIVE CREATIVITY

Abstract

Creativity is understood as an activity that leads to the creation of something different from existing things or something that did not exist before. Creativity, as a term, changes its meaning depending on the distribution of axiological accents, in particular, whether the value belongs to the sphere of absolute, selfless, or utilitarian values. Creativity is a conceptual work because it requires deep thinking, concentration and reliability. It is not accidental enlightenment, the uncontrolled work of the mind, although may be derived from it. This is hard, purposeful work that requires diligence, perseverance, and dedication. If this is not enough, no talent, ingenuity or knowledge will be enough. The issue of social preparation for the perception of creativity and readiness to understand it is considered in the article. The author presents three levels of readiness to perceive and understand creativity. On the one hand, we can assume that modern society is ready to accept creativity as creativity is the need and necessity of our time. Creativity is the driving force of development, creativity elevates man, making it a phenomenon among living beings, modern man is aware of the impact of creativity on personal development. On the other hand, there is certain relativity of social readiness to accept creativity, as the understanding of creativity and ease of its implementation depends on individual groups, social environment, level of awareness of creativity of people belonging to these groups, the result of the conflict of conformism and nonconformism, in general. There is the third side. Modern society is not ready to fully experience the phenomenon of creativity, as mass culture has lowered everyday life to the level of pseudo-art, promoting delusion and illusion, glorifying superficiality and greed of fast life, turning creativity into a mechanism of consumption.