LINGUO-CULTURAL SITUATION THROUGH THE PRISM OF PRECEDENT PHENOMENON AS A REFLECTION OF INTERTEXTUALITY IN THE EPOCH OF GLOBALIZATION

Abstract

. The aim of the article is to study the dynamics of the linguocultural situation in the era of globalization through the prism of a precedent phenomenon. The identified precedent phenomena collected by the continuous sampling method were subjected to linguocognitive as well as component analysis and are presented in the linguoculturological aspect. With the in-tensification of intercultural communication values and concepts basic for the ethnic group are gradually transformed, national borders are eroded and, as a result, a number of identities are deformed, and that explains the theoretical and practical significance of the study, since these trends can pose a threat to national security. The study showed a precedent phenomenon (PF), which determines the perception of what is happening through the prism of one's own – someone else's – universal, becomes one of the main resources of interpreting reality and, at the same time, a mechanism for creating a new world picture, a cognitive paradigm, and a powerful tool for manipulating mass consciousness.