APPROACHES TO EVALUATION OF PARTNERSHIP IN CONDITIONS OF INCREASING COMPETITIVENESS OF COMPANIES

Abstract

The main goal of any modern company in a changing socio-economic environment is to maintain and expand its market position, growth or, at least, stable profits. This is possible only with a focus on profit maximization. The main factor in increasing profits is the high level of competitiveness of the company. Today in Ukraine there is increasing competition, as a result of which company executives are constantly looking for new management tools and levers to increase competitiveness. One of such tools is the organization of effective interaction with stakeholders in the successful operation of the company. Every company, even a small one, has several groups of entities with different interests with which it can be in temporary or permanent cooperation. One of the management theories - stakeholder theory, which reflects the development of partnerships - is devoted to the study of these interests, by solving emerging problems between external and internal participants, building relationships between partners. Approaches to assessing the level of development of partnerships are proposed. The advantage of this method is its versatility, which makes it possible to apply it in various fields of activity and industries, subject to a reasonable choice of directions for assessing specific local indicators. It has been proven that the processes of partnerships evaluation and management are a permanent process with multilateral strategic focus. At the same time, the main goal of this process is to provide the partnership participants with additional competitive advantages that arise as a result of effective partnership interaction.