A conceptual framework for a new service model: digital servitization with an Industrial 4.0 perspective

Tilbe Adsiz, Yucel Ozturkoglu
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Abstract

Purpose Recently, increasing costs and competitive pressure have accelerated the search for different business models in both the production and service sectors. The rapid development of technology has increased the importance of digitalization, especially in developing new and different strategies. The digital service business model has also become a new business model that companies have recently preferred. In addition to its many advantages, it is a business model in which different barriers arise in practice. When we look at the literature, there are very few studies, especially on digital servitization. The purpose of this study is to integrate the concept of digital servitization with the Industry 4.0 perspective. Design/methodology/approach To achieve this aim, first, the authors identify various challenges and barriers in front of digital servitization based on the Industry 4.0 perspective. Later, they determine the relative importance of these barriers critical to the success of digital servitization. Lastly, one multi-criteria decision-making method, the fuzzy decision-making trial and evaluation laboratory method, is used to analyze the cause-and-effect relationship between each barrier based on the Industry 4.0 perspective Findings Based on the results, the most crucial cause-and-effect barriers are insufficient infrastructure/lack of IT infrastructure and high implementation, respectively. Therefore, this study offers the reader the possible barriers to sustainable digital servitization with Industry 4.0 perspective implementations and comprehensive solutions for these barriers. In addition, this study draws a roadmap for disseminating digital service applications. Originality/value There is no study, to the best of the authors’ knowledge, about determining barriers and problems with merging digital servitization with the Industry 4.0 perspective. So, there is still a significant gap in the literature about investigating these two essential topics from the Industry 4.0 perspective.
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新服务模型的概念框架:工业4.0视角下的数字化服务化
最近,不断增加的成本和竞争压力加速了在生产和服务部门寻找不同的商业模式。技术的快速发展增加了数字化的重要性,特别是在制定新的和不同的战略方面。数字服务商业模式最近也成为企业青睐的新商业模式。除了它的许多优点之外,它是一种商业模式,在实践中会出现不同的障碍。当我们看文献时,很少有研究,特别是关于数字服务化的研究。本研究的目的在于整合数位服务化的概念与工业4.0的观点。为了实现这一目标,首先,作者从工业4.0的角度确定了数字化服务化面临的各种挑战和障碍。随后,它们确定了这些障碍的相对重要性,这些障碍对数字化服务化的成功至关重要。最后,采用多准则决策方法——模糊决策试验与评价实验室法,基于工业4.0视角对各障碍之间的因果关系进行分析。结果表明,最关键的因果障碍分别是基础设施不足/缺乏IT基础设施和高实施度。因此,本研究为读者提供了从工业4.0角度实施可持续数字化服务化的可能障碍,以及针对这些障碍的全面解决方案。此外,本研究还绘制了数字服务应用传播的路线图。据作者所知,目前还没有关于将数字化服务化与工业4.0融合的障碍和问题的研究。因此,从工业4.0的角度研究这两个基本主题的文献仍然存在很大的差距。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.40
自引率
0.00%
发文量
31
期刊介绍: The Journal of Global Operations and Strategic Sourcing aims to foster and lead the international debate on global operations and strategic sourcing. It provides a central, authoritative and independent forum for the critical evaluation and dissemination of research and development, applications, processes and current practices relating to sourcing strategically for products, services, competences and resources on a global scale and to designing, implementing and managing the resulting global operations. Journal of Global Operations and Strategic Sourcing places a strong emphasis on applied research with relevant implications for both knowledge and practice. Also, the journal aims to facilitate the exchange of ideas and opinions on research projects and issues. As such, on top of a standard section publishing scientific articles, there will be two additional sections: "The Industry ViewPoint": in this section, industrial practitioners from around the world will be invited (max 2 contributions per issue) to present their point of view on a relevant subject area. This is intended to give the journal not just an academic focus, but a practical focus as well. In this way, we intend to reflect a trend that has characterised the past few decades, where interests and initiatives in research, academia and industry have been more and more converging to the point of collaborative relationships being a common practice. "Research Updates - Executive Summaries". In this section, researchers around the world will be given the opportunity to present their research projects in the area of global sourcing and outsourcing by means of an executive summary of their project. This will increase awareness of the on-going research projects in the area and it will attract interest from industry.
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