Data are in the eye of the beholder: Co‐creation for sustainable personal data value

IF 3.6 Q1 BUSINESS, FINANCE Strategic Change-Briefings in Entrepreneurial Finance Pub Date : 2023-09-26 DOI:10.1002/jsc.2556
Marta Stelmaszak, Glenn Parry
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引用次数: 1

Abstract

Abstract Recent scholarship re‐casts the value of data from financial to value in use, where value is a multi‐faceted, dynamic, emergent construct, co‐created by stakeholders. To date, the dynamics of the co‐creation of value from the use of personal data have been investigated from the starting point of use. However, personal data do not have inherent value, rather their value emerges during design against projected future use. We conducted a case study of the development of a personalized e‐book and captured the different perceptions of the value of personal data from firm, intermediary, and customer perspectives, namely means to an end, medium of exchange, and net benefit, respectively. The diversity of perspectives highlights ontological differences in the perception of what data are, which in turn creates epistemological tensions and different expectations of the characteristics of data embedded in value co‐creation. By detailing how the value of personal data is co‐created in practice, we argue that co‐creation during design creates conditions for sustainable data value necessary for the continuing operation of products and services based on personalization.
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数据在观察者的眼中:共同创造可持续的个人数据价值
最近的学术研究将数据的价值从财务价值重新定义为使用价值,其中价值是一个多方面的、动态的、新兴的结构,由利益相关者共同创造。迄今为止,从使用的起点开始,研究了个人数据使用共同创造价值的动态。然而,个人数据并没有固有的价值,它们的价值是在针对未来使用的设计中显现出来的。我们对个性化电子书的开发进行了一个案例研究,并从公司、中介和客户的角度分别捕捉到对个人数据价值的不同看法,即达到目的的手段、交换媒介和净收益。视角的多样性突出了对数据是什么的感知的本体论差异,这反过来又造成了认识论上的紧张和对价值共同创造中嵌入的数据特征的不同期望。通过详细说明个人数据的价值是如何在实践中共同创造的,我们认为设计过程中的共同创造为基于个性化的产品和服务的持续运营所必需的可持续数据价值创造了条件。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.70
自引率
10.70%
发文量
70
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