Data sharing decisions: Perceptions and intentions in healthcare

IF 3.6 Q1 BUSINESS, FINANCE Strategic Change-Briefings in Entrepreneurial Finance Pub Date : 2023-10-30 DOI:10.1002/jsc.2558
A. Kharlamov, R. Hohmann, G. Parry
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Abstract

Abstract This article aimed to capture and understand individual's intentions to share data, focusing on data individuals perceive as most sensitive: healthcare data. The study reviews literature related to the decision‐making process with regard to sharing personal data. The context is the UK National Health Service, and measures from literature are used to analyze individual's intention to share healthcare data. A scale is developed and applied to evaluate the decision to share healthcare data. Measurement constructs include intention to disclose, perceived protection, benefits, risk, subjective norms, and perception of use. Analysis draws on data from 129 survey respondents. Though numerous measurements are reported in literature and used in this study, two predictors dominate intention to disclose healthcare data: perceived information risk (PIR) and perceived societal benefit (PSB), and both are significant. PIR contributes negatively, whereas PSB contributes positively to predict intention. For personal healthcare, the privacy paradox applies as though risk may outweigh benefit people rarely opt out of data sharing. Individuals consciously or unconsciously consider their perception of the risk and broader benefits of data sharing. Both risk and benefit are both significant and important; perceived risk carries more weight than perceived benefits. Organizations need to develop campaigns to very clearly explain risks and benefits of personal data sharing to ensure that individuals can make truly informed decisions.
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数据共享决策:医疗保健中的认知和意图
本文旨在捕捉和理解个人共享数据的意图,重点关注个人认为最敏感的数据:医疗保健数据。本研究回顾了与共享个人数据的决策过程相关的文献。背景是英国国家卫生服务,并从文献措施被用来分析个人的意图,以分享医疗保健数据。开发并应用一个量表来评估共享医疗保健数据的决策。测量结构包括披露意图、感知保护、利益、风险、主观规范和使用感知。分析采用了来自129名受访者的数据。尽管文献中报道了许多测量方法并在本研究中使用,但两个预测因素主导了医疗保健数据披露的意愿:感知信息风险(PIR)和感知社会效益(PSB),两者都很重要。PIR对意向的预测有负向作用,而PSB对意向的预测有正向作用。在个人医疗保健方面,隐私悖论适用于风险大于收益的情况——人们很少选择退出数据共享。个人有意识或无意识地考虑他们对数据共享的风险和更广泛利益的看法。风险和收益都很重要;感知到的风险比感知到的收益更重要。组织需要开展活动,非常清楚地解释个人数据共享的风险和好处,以确保个人能够做出真正明智的决定。
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来源期刊
CiteScore
6.70
自引率
10.70%
发文量
70
期刊最新文献
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