The effect of animated Sci-Fi characters’ racial presentation on narrative engagement, wishful identification, and physical activity intention among children
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引用次数: 0
Abstract
Abstract Characters play an integral role in animated narratives, but their visual racial presentation has received limited attention. A diverse group of U.S. children watched a 15-min physical activity-promoting animated Sci-Fi narrative. They were randomly assigned to one of three conditions, which varied the lead characters’ racial presentation: realistic racially unambiguous (Original: White children, Black mother), realistic racially ambiguous (Ambiguous: All with brown skin without specified race/ethnicity), and fantastical racially ambiguous (Fantastical: All with brown skin with fantastical hair-and-eye color schemes). We assessed narrative engagement, wishful identification, and physical activity intention. Controlling for social desirability and multigroup ethnic identity, children who watched Fantastical characters showed significantly higher narrative engagement than those who watched Original characters, but they did not statistically differ from those who watched Ambiguous characters. Structural equation modeling indicated that narrative engagement and wishful identification fully mediated the racial representation effect (Fantastical vs. Original) on physical activity intention.
期刊介绍:
The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.