The effect of animated Sci-Fi characters’ racial presentation on narrative engagement, wishful identification, and physical activity intention among children

IF 6.1 1区 文学 Q1 COMMUNICATION Journal of Communication Pub Date : 2023-10-25 DOI:10.1093/joc/jqad030
Amy Shirong Lu, Melanie C Green, Dar Alon
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Abstract

Abstract Characters play an integral role in animated narratives, but their visual racial presentation has received limited attention. A diverse group of U.S. children watched a 15-min physical activity-promoting animated Sci-Fi narrative. They were randomly assigned to one of three conditions, which varied the lead characters’ racial presentation: realistic racially unambiguous (Original: White children, Black mother), realistic racially ambiguous (Ambiguous: All with brown skin without specified race/ethnicity), and fantastical racially ambiguous (Fantastical: All with brown skin with fantastical hair-and-eye color schemes). We assessed narrative engagement, wishful identification, and physical activity intention. Controlling for social desirability and multigroup ethnic identity, children who watched Fantastical characters showed significantly higher narrative engagement than those who watched Original characters, but they did not statistically differ from those who watched Ambiguous characters. Structural equation modeling indicated that narrative engagement and wishful identification fully mediated the racial representation effect (Fantastical vs. Original) on physical activity intention.
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科幻动画角色的种族表现对儿童叙事投入、一厢情愿认同和体育活动意愿的影响
人物在动画叙事中扮演着不可或缺的角色,但他们在视觉上的种族表现却很少受到关注。一组不同类型的美国儿童观看了一部15分钟的科幻动画。他们被随机分配到三个条件中的一个,这些条件改变了主角的种族表现:现实的种族明确(原始:白人孩子,黑人母亲),现实的种族模糊(模糊:所有棕色皮肤,没有特定的种族/民族),以及幻想的种族模糊(幻想:所有棕色皮肤,头发和眼睛的颜色都是幻想的)。我们评估了叙述参与、一厢情愿的认同和身体活动意图。在控制了社会期望和多群体种族身份后,观看奇幻角色的孩子比观看原创角色的孩子表现出更高的叙事投入,但与观看暧昧角色的孩子没有统计学差异。结构方程模型表明,叙事参与和一厢情愿认同完全中介了种族表征效应(幻想与原始)对体育活动意向的影响。
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来源期刊
Journal of Communication
Journal of Communication COMMUNICATION-
CiteScore
11.60
自引率
5.10%
发文量
41
期刊介绍: The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.
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