Rise of ASEAN omnichannel consumer intensity: corollary of ostensive omnichannel strength of portable application selection, transactional motivations and marque advocacy

Q3 Business, Management and Accounting International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI:10.1504/ijemr.2023.10059911

Murali Raman, Rajinder Dass, Baharudin Kadir, Leong Kuok How, Prakash Singh, Selim Ahmed, Peter Vlachos, Mohd. Farid Shamsudin, Thillai Raja Pertheban, Srikumar Chakravarthi, Sanmugam Annamalah, Pradeep Paraman

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东盟全渠道消费强度的上升:便携式应用程序选择、交易动机和品牌宣传的显性全渠道强度的必然结果

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来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

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0.00%

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期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.

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