Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.10058758
Sunanjita Mahajan, Vinay Chauhan
{"title":"AI and human interaction in e-commerce platforms: analysing the consequential effects through empirical investigation","authors":"Sunanjita Mahajan, Vinay Chauhan","doi":"10.1504/ijemr.2023.10058758","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058758","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135056882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.10058759
Sheetal Jain
{"title":"Role of online satisfying experience in luxury repurchase intention: a moderated-mediation approach","authors":"Sheetal Jain","doi":"10.1504/ijemr.2023.10058759","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058759","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135056884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.10058757
Iman Raeesi Vanani, Zohreh Dehdashti Shahrokh, Mohammad Reza Taghva, Mana Shakerin
{"title":"Identifying and analytical evaluation of indicators of supply market intelligence of perishable products in online retailing","authors":"Iman Raeesi Vanani, Zohreh Dehdashti Shahrokh, Mohammad Reza Taghva, Mana Shakerin","doi":"10.1504/ijemr.2023.10058757","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10058757","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135056879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.133948
Aun Ahmed, N.A. Amritesh
{"title":"Information processing from electronic word of mouth: an integrative framework","authors":"Aun Ahmed, N.A. Amritesh","doi":"10.1504/ijemr.2023.133948","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133948","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136053203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.133946
Bui Nhat Vuong
{"title":"A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam","authors":"Bui Nhat Vuong","doi":"10.1504/ijemr.2023.133946","DOIUrl":"https://doi.org/10.1504/ijemr.2023.133946","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.129871
Surasak Suthongwan, Chanongkorn Kuntonbutr
We examine the impact of traditional and digital touchpoints on customer engagement, with relationship quality and brand attachment as mediators. Data from 603 current automobile users in Thailand were collected using a survey and analysed using structural equation modelling. The fit indexes indicated that the data had an acceptable fit to the model. Only digital touchpoint was found to have a direct effect on customer engagement. Relationship quality was found to mediate the relationship between both traditional and digital touchpoints on customer engagement. Moreover, brand attachment mediated only the relationship between traditional touchpoints and customer engagement. Traditional and digital touchpoints seemed to have a differential effect on customer engagement. These findings provided marketing practitioners with some insight into how to craft a marketing strategy with better results.
{"title":"The impact of touchpoints on customer engagement: the mediating role of relationship quality and brand attachment","authors":"Surasak Suthongwan, Chanongkorn Kuntonbutr","doi":"10.1504/ijemr.2023.129871","DOIUrl":"https://doi.org/10.1504/ijemr.2023.129871","url":null,"abstract":"We examine the impact of traditional and digital touchpoints on customer engagement, with relationship quality and brand attachment as mediators. Data from 603 current automobile users in Thailand were collected using a survey and analysed using structural equation modelling. The fit indexes indicated that the data had an acceptable fit to the model. Only digital touchpoint was found to have a direct effect on customer engagement. Relationship quality was found to mediate the relationship between both traditional and digital touchpoints on customer engagement. Moreover, brand attachment mediated only the relationship between traditional touchpoints and customer engagement. Traditional and digital touchpoints seemed to have a differential effect on customer engagement. These findings provided marketing practitioners with some insight into how to craft a marketing strategy with better results.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"232 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.127272
Irfan Fadhilah, Daniel Tumpal H. Aruan
The purpose of this study is to examine the factors that encourage people to use digital payment instruments, specifically from two tech-savvy generations: Generation Y and Generation Z. A total of 320 respondents from both generations were obtained through an online survey. The results revealed that Generation Y showed a lower tolerance to the risks involved in using digital payment and are prone to social environment influence. Meanwhile, Generation Z highly considered the performance quality, together with joy and satisfaction, from using digital payment. The results of this study could be an insight for concerning parties to give a better understanding of Generation Y and Generation Z's behaviours, especially on their stance of adopting technology. Hence, this study could help them devise the best way to approach these generations to market their products for research purposes.
{"title":"Understanding consumer adoption and actual usage of digital payment instruments: comparison between Generation Y and Generation Z","authors":"Irfan Fadhilah, Daniel Tumpal H. Aruan","doi":"10.1504/ijemr.2023.127272","DOIUrl":"https://doi.org/10.1504/ijemr.2023.127272","url":null,"abstract":"The purpose of this study is to examine the factors that encourage people to use digital payment instruments, specifically from two tech-savvy generations: Generation Y and Generation Z. A total of 320 respondents from both generations were obtained through an online survey. The results revealed that Generation Y showed a lower tolerance to the risks involved in using digital payment and are prone to social environment influence. Meanwhile, Generation Z highly considered the performance quality, together with joy and satisfaction, from using digital payment. The results of this study could be an insight for concerning parties to give a better understanding of Generation Y and Generation Z's behaviours, especially on their stance of adopting technology. Hence, this study could help them devise the best way to approach these generations to market their products for research purposes.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134954964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijemr.2023.10060079
Amanpreet Kaur Mishra, Rahela Farooqi
{"title":"Exploring the relationship between Maslows needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach","authors":"Amanpreet Kaur Mishra, Rahela Farooqi","doi":"10.1504/ijemr.2023.10060079","DOIUrl":"https://doi.org/10.1504/ijemr.2023.10060079","url":null,"abstract":"","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134883558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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