Web 2 vs. Web 3 Paths to the Metaverse: Who Is Leading? Who Should Lead?

Le Kuai, Mary Lacity, Jeffrey K. Mullins
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Abstract

Our research investigates two questions: Who is leading the metaverse? Who should lead? The questions are important because metaverse will have significant consequences for individuals, businesses, and society. We examined the current leaders of metaverse on two evolutionary paths, namely Web 2 and Web 3. Based on regulatory reports, corporate press releases, and patents, we found that only a handful of Web 2 companies are “all-in” on metaverse, and at least one of these enterprises, Meta, is on track to end up as a dominant platform provider. Based on market capitalization, user activity, and patents, only a handful of Web 3 communities are emerging. Despite the hype, we are still in the early days for metaverse on both evolutionary paths. As far as who should lead, we advocate for Web 3 because it benefits more users, content creators, and businesses. However, the future of metaverse is not deterministic and it will emerge from the choices we make today. We offer recommendations on how scholars and companies can support the Web 3 path to the metaverse.
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Web 2与Web 3通往虚拟世界的道路:谁在引领?谁来领导?
我们的研究调查了两个问题:谁在领导超宇宙?谁来领导?这些问题很重要,因为虚拟世界将对个人、企业和社会产生重大影响。我们从两个进化路径(即Web 2和Web 3)上考察了当前元宇宙的领导者。根据监管报告、企业新闻稿和专利,我们发现只有少数Web 2公司“全力投入”元宇宙,而这些企业中至少有一家Meta正在成为主导平台提供商。基于市场资本、用户活动和专利,只有少数Web 3社区正在兴起。尽管大肆宣传,但在这两种进化路径上,我们仍然处于元宇宙的早期阶段。至于谁应该领导,我们支持Web 3,因为它有利于更多的用户、内容创作者和企业。然而,虚拟世界的未来并不是确定的,它将从我们今天所做的选择中出现。我们就学者和公司如何支持Web 3通往虚拟世界的途径提供了一些建议。
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发文量
11
审稿时长
5 weeks
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