Pub Date : 2023-09-30DOI: 10.31585/jbba-6-2-(8)2023
Milad Behrouzi, Amir Albadvi, Parimah Emaadi Safavi
Loyalty programmes are crucial marketing tools for businesses to increase customer engagement and retention. These programmes, sponsored by enterprises, offer rewards, discounts, and other incentives to attract and retain customers. However, the lack of interoperability among loyalty programmes of different organisations can limit the customer’s ability to maximise the value of their loyalty points. In this study, we proposed the design and implementation of a blockchain-based platform using the design science research (DSR) method as a candidate solution to overcome the limitations of conventional loyalty programmes. Using smart contracts, the design enables organisations to embed all necessary attributes for their desired customer loyalty programmes in accordance with their policies. The designed platform provides a decentralised, transparent, and secure environment for the exchange of loyalty tokens between various organisations and customers. Using expert opinion methodology, we discussed the technical considerations and implementation of the blockchain-based loyalty programme platform, as well as its potential impact on the customer experience. Our findings suggest that the proposed platform can improve the interoperability of loyalty programmes using a universal token that creates more value for businesses and customers. The research contributes to the field of loyalty programmes and blockchain technology by proposing a platform that enable businesses to develop more effective and data-driven loyalty strategies, while providing customers with better value for their loyalty points.
{"title":"Designing a Blockchain-Based Customer Loyalty Programme using Design Science Research Method","authors":"Milad Behrouzi, Amir Albadvi, Parimah Emaadi Safavi","doi":"10.31585/jbba-6-2-(8)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(8)2023","url":null,"abstract":"Loyalty programmes are crucial marketing tools for businesses to increase customer engagement and retention. These programmes, sponsored by enterprises, offer rewards, discounts, and other incentives to attract and retain customers. However, the lack of interoperability among loyalty programmes of different organisations can limit the customer’s ability to maximise the value of their loyalty points. In this study, we proposed the design and implementation of a blockchain-based platform using the design science research (DSR) method as a candidate solution to overcome the limitations of conventional loyalty programmes. Using smart contracts, the design enables organisations to embed all necessary attributes for their desired customer loyalty programmes in accordance with their policies. The designed platform provides a decentralised, transparent, and secure environment for the exchange of loyalty tokens between various organisations and customers. Using expert opinion methodology, we discussed the technical considerations and implementation of the blockchain-based loyalty programme platform, as well as its potential impact on the customer experience. Our findings suggest that the proposed platform can improve the interoperability of loyalty programmes using a universal token that creates more value for businesses and customers. The research contributes to the field of loyalty programmes and blockchain technology by proposing a platform that enable businesses to develop more effective and data-driven loyalty strategies, while providing customers with better value for their loyalty points.","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135032474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-07DOI: 10.31585/jbba-6-2-(6)2023
Le Kuai, Mary Lacity, Jeffrey K. Mullins
Our research investigates two questions: Who is leading the metaverse? Who should lead? The questions are important because metaverse will have significant consequences for individuals, businesses, and society. We examined the current leaders of metaverse on two evolutionary paths, namely Web 2 and Web 3. Based on regulatory reports, corporate press releases, and patents, we found that only a handful of Web 2 companies are “all-in” on metaverse, and at least one of these enterprises, Meta, is on track to end up as a dominant platform provider. Based on market capitalization, user activity, and patents, only a handful of Web 3 communities are emerging. Despite the hype, we are still in the early days for metaverse on both evolutionary paths. As far as who should lead, we advocate for Web 3 because it benefits more users, content creators, and businesses. However, the future of metaverse is not deterministic and it will emerge from the choices we make today. We offer recommendations on how scholars and companies can support the Web 3 path to the metaverse.
{"title":"Web 2 vs. Web 3 Paths to the Metaverse: Who Is Leading? Who Should Lead?","authors":"Le Kuai, Mary Lacity, Jeffrey K. Mullins","doi":"10.31585/jbba-6-2-(6)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(6)2023","url":null,"abstract":"Our research investigates two questions: Who is leading the metaverse? Who should lead? The questions are important because metaverse will have significant consequences for individuals, businesses, and society. We examined the current leaders of metaverse on two evolutionary paths, namely Web 2 and Web 3. Based on regulatory reports, corporate press releases, and patents, we found that only a handful of Web 2 companies are “all-in” on metaverse, and at least one of these enterprises, Meta, is on track to end up as a dominant platform provider. Based on market capitalization, user activity, and patents, only a handful of Web 3 communities are emerging. Despite the hype, we are still in the early days for metaverse on both evolutionary paths. As far as who should lead, we advocate for Web 3 because it benefits more users, content creators, and businesses. However, the future of metaverse is not deterministic and it will emerge from the choices we make today. We offer recommendations on how scholars and companies can support the Web 3 path to the metaverse.","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135096425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-06DOI: 10.31585/jbba-6-2-(5)2023
David Lee Kuo Chuen, Yang Li, Weibiao Xu
Building trust is a difficult task among strangers over a network. This is because fraud happens when the temptation to cheat becomes greater than the rewards of staying honest. The enormous growth of e-commerce has resulted in cheating and fraud becoming increasingly important issues. Advocates for blockchains argue that this new technology can effectively eliminate misconduct and promote trust among participants. However, recent field experimental studies show that fraud still exists in the blockchain-based marketplace. This article suggests a new design for the arbitration process. A trusted third party is given the right to resolve disputes and reward blockchain cryptographic tokens to honest users. We show that the optimal strategies of individual users involve delivering quality items as described and leaving honest reviews about purchased items.
{"title":"Rewarding Honesty: An Incentive Mechanism to Promote Trust in Blockchain-Based E-commerce","authors":"David Lee Kuo Chuen, Yang Li, Weibiao Xu","doi":"10.31585/jbba-6-2-(5)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(5)2023","url":null,"abstract":"Building trust is a difficult task among strangers over a network. This is because fraud happens when the temptation to cheat becomes greater than the rewards of staying honest. The enormous growth of e-commerce has resulted in cheating and fraud becoming increasingly important issues. Advocates for blockchains argue that this new technology can effectively eliminate misconduct and promote trust among participants. However, recent field experimental studies show that fraud still exists in the blockchain-based marketplace. This article suggests a new design for the arbitration process. A trusted third party is given the right to resolve disputes and reward blockchain cryptographic tokens to honest users. We show that the optimal strategies of individual users involve delivering quality items as described and leaving honest reviews about purchased items.","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135204006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-26DOI: 10.31585/jbba-6-2-(4)2023
S. Davidson
{"title":"Compensation in DAOs: A Proposal","authors":"S. Davidson","doi":"10.31585/jbba-6-2-(4)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(4)2023","url":null,"abstract":"","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90564756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-17DOI: 10.31585/jbba-6-2-(2)2023
N. Ilyushina
A decentralised autonomous organisation (DAO) is a new type of digitally native organisation with a membership base that has been rapidly growing throughout 2022. A new organisational structure also leads to a new way labour is organised, hired, demanded and supplied. There are, however, some differences in human capital accumulation and employee decision-making. These issues fall in the domain of labour economics. Existing theories of labour economics are tested on conventional labour market data. However, DAO work differs from the traditional post-industrial labour market employer-employee relationship. It can be described as a hybrid of ownership, volunteering, freelancing and traditional employment in different proportions for different people. Whether those differences change how the labour market operates in DAOs needs to be examined. To understand this, we need more information on DAO workers, specifically labour and socio-economic survey data, which needs to be collected. This paper identifies the need for a large-scale survey of DAO workers, discusses the motivation and challenges of data collection specific to DAOs and some important labour economic policy questions that DAOs might face in the near future that rely on empirical data. Next, the paper critically reviews and summarises the existing small-scale data on work for DAO parameters. Lastly, the article outlines issues with empirical data collection and why current methods should be modified to gather and analyse economic data on DAO work. Overall, the paper aims to determine the way ahead for the applied labour economic analysis of DAO labour.
{"title":"Work for Decentralised Autonomous Organisation: What Empirical Labour Economics Can Tell Us about the Decentralised Digital Workforce","authors":"N. Ilyushina","doi":"10.31585/jbba-6-2-(2)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(2)2023","url":null,"abstract":"A decentralised autonomous organisation (DAO) is a new type of digitally native organisation with a membership base that has been rapidly growing throughout 2022. A new organisational structure also leads to a new way labour is organised, hired, demanded and supplied. There are, however, some differences in human capital accumulation and employee decision-making. These issues fall in the domain of labour economics. Existing theories of labour economics are tested on conventional labour market data. However, DAO work differs from the traditional post-industrial labour market employer-employee relationship. It can be described as a hybrid of ownership, volunteering, freelancing and traditional employment in different proportions for different people. Whether those differences change how the labour market operates in DAOs needs to be examined. To understand this, we need more information on DAO workers, specifically labour and socio-economic survey data, which needs to be collected. This paper identifies the need for a large-scale survey of DAO workers, discusses the motivation and challenges of data collection specific to DAOs and some important labour economic policy questions that DAOs might face in the near future that rely on empirical data. Next, the paper critically reviews and summarises the existing small-scale data on work for DAO parameters. Lastly, the article outlines issues with empirical data collection and why current methods should be modified to gather and analyse economic data on DAO work. Overall, the paper aims to determine the way ahead for the applied labour economic analysis of DAO labour.","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88424233","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-30DOI: 10.31585/jbba-6-2-(1)2023
S. Kampakis, Linas Stankevičius
{"title":"The Tokenomics Audit Checklist: Presentation and Examples from the Audit of a DeFi project, Terra/Luna and Ethereum 2.0","authors":"S. Kampakis, Linas Stankevičius","doi":"10.31585/jbba-6-2-(1)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(1)2023","url":null,"abstract":"","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73271335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.31585/jbba-6-2-(3)2023
Hamman Schoonwinkel
{"title":"Towards Fair Presentation of DAO Treasuries: An Evaluation of Native Governance Token Reporting Practices","authors":"Hamman Schoonwinkel","doi":"10.31585/jbba-6-2-(3)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-2-(3)2023","url":null,"abstract":"","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86251408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-01DOI: 10.31585/jbba-6-1-(4)2023
Gintare Geleziunaite, Sean T. Manion
{"title":"‘Block-Change’: Exploring Change Management Principles to Overcome Challenges in Blockchain Adoption","authors":"Gintare Geleziunaite, Sean T. Manion","doi":"10.31585/jbba-6-1-(4)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-1-(4)2023","url":null,"abstract":"","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83905442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-01DOI: 10.31585/jbba-6-1-(5)2023
Matthias Hafner, Romain de Luze, Nicolas Greber, Juan Beccuti, Benedetto Biondi, Gidon Katten, Michelangelo Riccobene, Alberto Arrigoni
{"title":"DeFi Lending Platform Liquidity Risk: The Example of Folks Finance","authors":"Matthias Hafner, Romain de Luze, Nicolas Greber, Juan Beccuti, Benedetto Biondi, Gidon Katten, Michelangelo Riccobene, Alberto Arrigoni","doi":"10.31585/jbba-6-1-(5)2023","DOIUrl":"https://doi.org/10.31585/jbba-6-1-(5)2023","url":null,"abstract":"","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88394364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-01DOI: 10.31585/jbba-7-1-(2)2024
Manaf Zghaibeh
{"title":"A Blockchain-Based, Smart Contract and IoT-Enabled Recycling System","authors":"Manaf Zghaibeh","doi":"10.31585/jbba-7-1-(2)2024","DOIUrl":"https://doi.org/10.31585/jbba-7-1-(2)2024","url":null,"abstract":"","PeriodicalId":33145,"journal":{"name":"The Journal of The British Blockchain Association","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135777510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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