SHIFTING DAKWAH METHODS TO MATCH MEDIA TECHNOLOGY TRANSFORMATION

Murodi Murodi, Muhtadi Muhtadi, Kamarusdiana Kamarusdiana, Deden Mauli Darajat
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Abstract

The advancement of communication technology has sophisticated all aspects of human lives, including Islamic dakwah (preaching) activities, for Muslim communities in Indonesia. As a result, several Islamic organizations in Indonesia try hard to match this advancement by using digital media for their dakwah to reach larger audiences and youth media-savvy generation. This article, by focusing on three Islamic organizations in Indonesia (Nahdlatul Ulama known as NU, Muhammadiyah, and Al Washliyah), addresses the question of how their dakwah activities and strategies respond to advancement of communication technology on a social media platform, YouTube. This study employs digital etnography by collecting the data from YouTube accounts affiliated to the three organizations. By using content analysis for data interpretations, this article finds that each Islamic organization has its own characteristics of virtual dakwah activities and strategies. NU focuses on the teachings of ahlussunnah wal jamaah and religious tolerance, Muhammadiyah emphasizes charity and business, while Al Washliyah aims to strengthen the faith and morals of the society. In addition, their virtual dakwah activities are also in the context of countering transnational Islamic movements that utilize social media for their dakwah.
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转变达华方式,配合媒体技术转型
通讯技术的进步已使人类生活的各个方面复杂化,包括印度尼西亚穆斯林社区的伊斯兰布道活动。因此,印尼的一些伊斯兰组织也在努力配合这一进步,利用数位媒体让他们的宣教活动接触到更多的受众和精通媒体的年轻一代。本文以印尼的三个伊斯兰组织(Nahdlatul Ulama,即NU、Muhammadiyah和Al Washliyah)为焦点,探讨他们的dakwah活动和策略如何回应社交媒体平台YouTube上通讯技术的进步。本研究采用数字人种学,从隶属于这三个组织的YouTube账户收集数据。本文运用内容分析法对数据进行解读,发现每个伊斯兰教组织在虚拟dakwah活动和策略上都有自己的特点。NU侧重于ahlussunnah wal jamaah和宗教宽容的教义,Muhammadiyah强调慈善和商业,而Al Washliyah旨在加强社会的信仰和道德。此外,他们的虚拟dakwah活动也在打击利用社交媒体进行dakwah的跨国伊斯兰运动的背景下。
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