A Trans-Theoretical Model for Farmers’ perceived Usefulness of Digital Risk Management Tools – A Case Study from Germany

IF 0.7 4区 经济学 Q4 AGRICULTURAL ECONOMICS & POLICY German Journal of Agricultural Economics Pub Date : 2023-10-08 DOI:10.30430/gjae.2023.0330
Julia B. Block, Marius Michels, Oliver Mußhoff
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Abstract

Digital risk management tools (RMTs) are promising to help farmers manage risk. However, these recently developed tools are still unexplored and hardly used by farmers. This study is the first to investigate how German farmers perceive the usefulness of digital RMTs and which factors influence them. A novel modification of the trans-theoretical model was made to determine farmers’ perceived usefulness gradually. The regression results show that, on average, farmers perceive digital RMTs as potentially useful. Perceptions are positively influenced by a higher level of education, full-time employment on the farm, use of mobile devices and a higher perceived importance of digital tools. The study contributes to the literature by investigating the extent to which farmers are willing to accept the combination of digitisation and risk management. The results are of interest to policy makers involved in digital agriculture and to agricultural tool providers, as they offer first insights into farmers’ acceptance of digital RMTs. Researchers benefit from the successfully applied trans-theoretical model fitting.
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农民感知数字风险管理工具有用性的跨理论模型——来自德国的案例研究
数字风险管理工具(rmt)有望帮助农民管理风险。然而,这些新开发的工具仍未被开发,农民很少使用。这项研究首次调查了德国农民如何看待数字rmt的有用性以及影响它们的因素。对跨理论模型进行了新的修正,以逐步确定农民感知有用性。回归结果显示,平均而言,农民认为数字rmt有潜在的用处。受教育程度较高、在农场从事全职工作、使用移动设备以及认为数字工具的重要性较高,都会对人们的看法产生积极影响。该研究通过调查农民愿意接受数字化和风险管理相结合的程度,为文献做出了贡献。这些结果对参与数字农业的政策制定者和农业工具提供商很有兴趣,因为它们首次深入了解了农民对数字rmt的接受程度。研究人员受益于跨理论模型拟合的成功应用。
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来源期刊
German Journal of Agricultural Economics
German Journal of Agricultural Economics AGRICULTURAL ECONOMICS & POLICY-
CiteScore
1.60
自引率
20.00%
发文量
0
期刊介绍: The GJAE publishes a broad range of theoretical, applied and policy-related articles. It aims for a balanced coverage of economic issues within agricultural and food production, demand and trade, rural development, and sustainable and efficient resource use as well as specific German or European issues. The GJAE also welcomes review articles.
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