Advanced Systems Engineering and Continuous Value Shaping: Opportunities and future directions for value-added innovations with Services

Rainer Nägele, Jens Neuhüttler, Walter Ganz
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Abstract

In nearly all economies, Services account for a significant share of value creation and provide a substantial potential for value-added innovation. In order to realize value-added innovation with services, however, respective development approaches and methods must also be adapted to the advancing digitalization, the dynamics of markets and the complex challenges of a volatile world. Regarding this issue, our paper explores two novel development approaches, namely Advanced Systems Engineering (ASE) and Continuous Value Shaping (CVS), and analyses what learnings can be derived for developing value-added innovation with services. By linking these new research approaches to the systematic development of services, new opportunities and future directions are derived.
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先进系统工程和持续价值塑造:服务增值创新的机会和未来方向
在几乎所有经济体中,服务业在价值创造中占很大份额,并为增值创新提供了巨大潜力。然而,为了通过服务实现增值创新,各自的发展方式和方法也必须适应不断推进的数字化、市场动态和动荡世界的复杂挑战。针对这一问题,本文探讨了两种新的开发方法,即高级系统工程(ASE)和持续价值塑造(CVS),并分析了开发服务增值创新的经验教训。通过将这些新的研究方法与服务的系统发展联系起来,可以获得新的机会和未来的方向。
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