Shashank Chaturvedi, David N. Gellner, Sanjay Kumar Pandey
{"title":"The 2022 State Elections in Uttar Pradesh and the RSS-isation of the BJP","authors":"Shashank Chaturvedi, David N. Gellner, Sanjay Kumar Pandey","doi":"10.1080/00856401.2023.2266289","DOIUrl":null,"url":null,"abstract":"AbstractSince 2014, the BJP has become increasingly dominant in Uttar Pradesh, India, a state where, as recently as 2012, its vote share had slumped to 15 percent. This paper examines, through ethnographic field research with party workers and others, the reasons for the turnaround in the party’s fortunes. A large part of the answer lies in the increasing strength of BJP party organisation, modelled on an RSS template, as well as the increasing coordination between the RSS and the BJP, with RSS personnel frequently seconded to the BJP. This intense closeness between the RSS and the BJP is a new post-2014 feature, something that did not characterise earlier periods of the BJP in power. A second key factor, building on the BJP’s increased organisational capacity, and one long advocated by the RSS, is the mobilisation of state welfare benefits by the party and the concerted effort to convert welfare recipients, coming from all communities, into supporters. A third key factor, at which the BJP is increasingly adept and where RSS organisational skills provide a significant advantage, is the micromanagement of caste dynamics and religious polarisation as and when required to gain and maintain a political advantage.Keywords: BJPHindutvaIndian politicslocal electionsRSSUPUttar Pradesh AcknowledgementsWe thank the British Academy and the Leverhulme Trust for their support through the BA’s Small Research Grants scheme (grant SRG21\\211342). Chaturvedi would also like to thank Professor Pushpendra Kumar and the Tata Institute of Social Sciences, Patna, for supporting the early phase of fieldwork; and for support in the field, Rahul Mishra (Gorakhpur) and Harinder Chowdhary (Bulandhshahar). Ethical approval was obtained from the School of Anthropology and Museum Ethnography, University of Oxford (SAME_C1A_21_100). For helpful comments on earlier drafts, and assistance in sharpening our argument, we thank Ralph Schroeder, Amogh Sharma, Priya Chacko, and two anonymous referees.Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. Cited in D. Thengadi, Karyakarta (Pune: Bhartiya Vichar Sadhna, 5th ed., 2011 [1995]): 106.2. To two decimal points, the BJP vote share in 2022 was 41.29 percent while that of the SP was 32.06 percent. Lok Dhaba Trivedi Centre for Political Data, accessed April 27, 2023, https://lokdhaba.ashoka.edu.in/browse-data?et=AE&st=Uttar_Pradesh&an=18.3. The BJP won 8 percent of the Muslim votes in the 2022 assembly election in UP: The Hindu Bureau, ‘The Hindu-CSDS-Lokniti Post-Poll Survey 2022: Welfare, Regional Factors Provided Ballast to BJP in Uttar Pradesh’, The Hindu, March 12, 2022, accessed September 29, 2022, https://www.thehindu.com/news/national/the-hindu-csds-lokniti-post-poll-survey-2022/article65215064.ece.4. N. Mehta, The New BJP: Modi and the Making of the World’s Largest Political Party (Chennai: Westland, 2022): Chap. 3.5. On the history of the RSS, see W.K. Anderson and S. Damle, The Brotherhood in Saffron: The Rashtriya Swayamsevak Sangh and Hindu Revivalism (Boulder, CO: Westview Press, 1987); W.K. Anderson and S. Damle, The RSS: A View to the Inside (Gurgaon: Penguin Viking, 2019). On the RSS’s role in the new BJP, see A. Singh, The Architect of the New BJP: How Narendra Modi Transformed the Party (New Delhi: Penguin, 2022); Mehta, New BJP.6. For example, C. Jaffrelot, Modi’s India: Hindu Nationalism and the Rise of Ethnic Democracy (Princeton, NJ: Princeton University Press, 2021); P.B. Mehta, ‘Hindu Nationalism: From Ethnic Identity to Authoritarian Repression’, Studies in Indian Politics 10, no. 1 (2022): 31–47; B. Yadav and I. Patnaik, The Rise of the BJP: The Making of the World’s Largest Political Party (New Delhi: Penguin, 2022).7. Bharti Jain, ‘Turnout of Women Exceeds Male Voters in UP This Year’, The Times of India, March 10, 2022, accessed October 11, 2023, https://timesofindia.indiatimes.com/india/assembly-polls-turnout-of-women-exceeds-male-voters-in-up-this-year/articleshow/90111868.cms.8. M. Vaishnav, ‘From Cakewalk to Contest: India’s 2019 General Election’, Carnegie Endowment for International Peace Website, April 16, 2018, accessed May 15, 2023, https://carnegieendowment.org/2018/04/16/from-cakewalk-to-contest-india-s-2019-general-election-pub-76084.9. Y. Yadav, ‘Understanding the Second Democratic Upsurge: Trends in Bahujan Participation in Electoral Politics in the 1990s’, in Transforming India, ed. F. Frankel et al. (Delhi: Oxford University Press): 146–75.10. C. Jaffrelot, India’s Silent Revolution: The Rise of the Lower Castes in North India (New Delhi: Permanent Black, 2003).11. B. Narayan, Fascinating Hindutva: Saffron Politics and Dalit Mobilisation (Delhi: Sage, 2009); A.P. Singh, ‘Subaltern Hindutva’, Seminar 720 (August 2019), accessed October 11, 2023, https://www.india-seminar.com/2019/720/702_abhinav_prakash_singh.htm; G. Prakash, ‘Dalits and the BJP’, Seminar 720 (March 2019), accessed August 10, 2022, https://www.india-seminar.com/2019/720/720_snigdha_dhrubo_guru.htm.12. S. Banerjee, ‘When the “Silent Majority” Backs a Violent Minority’, Economic & Political Weekly 37, no. 13 (2002): 1183–85.13. G. Verniers, ‘The BJP and State Politics in India: A Crashing Wave? Analyzing the BJP Performance in Five State Elections’, IFRI, Centre for Asian Studies (2015), accessed May 29, 2022, https://www.ifri.org/en/publications/notes-de-lifri/asie-visions/bjp-and-state-politics-india-crashing-wave-analyzing-bjp.14. D. Bhattacharyya, Government as Practice: Democratic Left in a Transforming India (Cambridge: Cambridge University Press, 2016); M. Banerjee, Cultivating Democracy: Politics and Citizenship in Agrarian India (New Delhi: Oxford University Press, 2022): 170.15. Jaffrelot, Modi’s India, 44.16. M. Banerjee, Why India Votes? (New Delhi: Routledge, 2014): 42.17. Ibid., 42.18. Ibid., 43.19. A. Ganguly and S. Dwivedi, Amit Shah and the March of the BJP (Delhi: Bloomsbury, 2019): Chap. 9.20. Yadav and Patnaik, Rise of the BJP, 172.21. ‘Close contest’ here means that the winning margin was less than 5 percent. The SP won 55 such seats.22. See Yamini Aiyar, ‘Decoding the BJP’s Model of Welfarism’, Hindustan Times, April 14, 2022, accessed October 11, 2023, https://www.hindustantimes.com/opinion/decoding-the-bjp-s-model-of-welfarism-101649940189084.html; B. Narayan, ‘There Is a New Addition to BJP’s Identity Politics in UP: It’s Called Beneficiaries’, The Print, February 4, 2022, accessed October 11, 2023, https://theprint.in/opinion/theres-a-new-addition-to-bjps-identity-politics-in-up-its-called-beneficiaries/820711/; R. Mahapatra, ‘New Votebanks on the Block: Beneficiaries over Right Holders’, Down to Earth, March 9, 2022, accessed August 21, 2022, https://www.downtoearth.org.in/blog/governance/new-votebank-on-the-block-beneficiaries-over-rights-holders-81865; A. Tiwari, ‘BJP Banks on Labharthi Factor but Past Losses Show It Has Its Limits’, India Today, updated February 17, 2022, accessed September 27, 2023, https://www.indiatoday.in/elections/uttar-pradesh-assembly-polls-2022/story/bjp-banks-on-labharthi-factor-up-polls-1914260-2022-02-17. Mehta emphasises the new role of cash transfers in New BJP, 68.23. H. Ahmad, ‘The New Charitable State’, The Indian Express, March 14, 2022.24. D.D. Upadhyaya, Integral Humanism (New Delhi: Bharatiya Janata Party, 1965).25. J. Abraham, ‘In Search of Dharma: Integral Humanism and the Political Economy of Hindu Nationalism’, South Asia: Journal of South Asian Studies 42, no. 1 (2019): 16–32.26. Amar Ujala, Gorakhpur edition, December 11, 2021; Dainik Jagran, Gorakhpur edition, December 11, 2022.27. Kumar Anshuman, ‘BJP, RSS Hold Meet on Uttar Pradesh Assembly Elections’, The Economic Times, October 13, 2021, accessed May 14, 2023, https://economictimes.indiatimes.com/news/elections/assembly-elections/uttar-pradesh/bjp-rss-hold-meet-on-uttar-pradesh-assembly-elections/articleshow/86975317.cms?from = mdr; Kumar Anshuman, ‘BJP, RSS Hold Meet on Uttar Pradesh Assembly Elections’, The Economic Times, October 13, 2021, accessed October 11, 2023, https://economictimes.indiatimes.com/news/elections/assembly-elections/uttar-pradesh/bjp-rss-hold-meet-on-uttar-pradesh-assembly-elections/articleshow/86975317.cms?from=mdr.28. H.L. Erdman, The Swatantra Party and Indian Conservatism (London: Cambridge University Press, 1967); L.P. Fickett Jr., The Major Socialist Parties of India: A Study of Leftist Fragmentation (Syracuse, NY: Maxwell School of Citizenship and Public Affairs, 1976); L.P. Fickett Jr., ‘The Rise and Fall of the Janata Dal’, Asian Survey 33, no. 12 (1993): 1151–62.29. A. Auerbach et al., ‘Rethinking the Study of Electoral Politics in the Developing World: Reflections on the Indian Case’, Perspectives on Politics 20, no. 1 (2022): 250–64.30. P. Keefer and S. Khemani, ‘Why Do the Poor Receive Poor Services?’, Economic & Political Weekly 39, no. 9 (2004): 935–43; 937.31. A. Kohli, Democracy and Discontent: India’s Growing Crisis of Governability (New York: Cambridge University Press, 1990); P. Chhibber, F. Refsum Jensenius and P. Suryanarayan, ‘Party Organisation and Party Proliferation in India’, Party Politics 20, no. 4 (2014): 489–505; A. Ziegfeld, Why Regional Parties? Clientelism, Elites, and the Indian Party System (New York: Cambridge University Press, 2016).32. A. Wyatt, Party System Change in South India: Political Entrepreneurs, Patterns and Processes (New York: Routledge, 2009).33. M. Vaishnav and J. Hinston, ‘India’s New Fourth Party System’, South Asia Journal (August 2019), accessed October 14, 2023, http://southasiajournal.net/indias-new-fourth-party-system/.34. Mehta, New BJP. India’s electoral history since Independence can be broadly classified into four periods: 1952–67 (Congress dominance), 1967–89 (growing opposition at the state level), 1989–2014 (coalition politics), and 2014 onwards (the rise of the BJP). For more on the party system in India, see Chhibber et al., ‘Party Organisation’; P. Chhibber and R. Verma, ‘The Rise of the Second Dominant Party System in India: BJP’s New Social Coalition in 2019’, Studies in Indian Politics 7, no. 2 (2019): 131–48; Vaishnav and Hinston, ‘India’s New Fourth Party System’; C. Jaffrelot and G. Verniers, ‘A New Party System or a New Political System?’, Contemporary South Asia 28, no. 2 (2020): 141–54; R. Verma and A. Ali, ‘The Central Force behind India’s Fourth Party System’, Economic & Political Weekly 56, no. 10 (2021): https://www.epw.in/engage/article/central-force-behind-indias-fourth-party-system; A. Jha, ‘Expanding the Vote Base in Uttar Pradesh: Understanding the RSS–BJP Combined Mobilization Strategies’, Samaj: South Asia Multidisciplinary Academic Journal (2021): DOI: doi.org/10.4000/samaj.7238.35. K. Chandra, Why Ethnic Parties Succeed: Patronage and Ethnic Head Counts in India (New York: Cambridge University Press, 2004); K. Chandra, ed., Democratic Dynasties: State, Party, and Family in Contemporary Politics (New Delhi: Cambridge University Press, 2016).36. On factions within the Congress Party in its heyday, see P. Brass, Factional Politics in an Indian State: The Congress Party in Uttar Pradesh (Bombay: Oxford University Press, 1965); R. Kothari, ‘The Congress “System” in India’, Asian Survey 4, no. 12 (1964): 1161–73.37. Ganguly and Dwivedi, Amit Shah, 318–19.38. V. Pandit, ‘Modi, the Successful Social Engineer’, The Hindu BusinessLine, May 31, 2019, accessed May 14, 2023, https://www.thehindubusinessline.com/opinion/modi-20-indias-social-engineer/article27350612.ece.39. ‘Kamjor Booth Honge Majboot’, Dainik Jagran, Gorakhpur edition, July 9, 2022.40. ‘Gorakhpur ke in Panch Ilako mein Mohallon mein CM Yogi ko Mile Sabse Kam Vote’, Amar Ujala, Gorakhpur edition, March 14, 2022.41. On the key role of Amit Shah, see also Ganguly and Dwivedi, Amit Shah; Yadav and Patnaik, Rise of the BJP.42. Amit Shah’s speech available at Amit Shah, ‘Amit Shah Addresses BJP National Council at Talkatora Stadium, New Delhi’, YouTube video, 47:12, March 13, 2015, accessed July 14, 2022, https://youtu.be/-Jze5wxMvIw.43. These departments include good governance, policy research, media, training, political feedback, party journals and publications, the coordination of disaster relief, and media relations. Yadav and Patnaik write that three departments became the major focus of the party: Ajeevan Sahyog Nidha (Lifetime Co-operation Fund); IT, Website and Social Media Activities; and Documentation and Library: see Yadav and Patnaik, Rise of the BJP, 172. On similar lines, projects are intended to pursue a short-term objective such as office modernisation, e-libraries and the Swachh Bharat Abhiyan (Clean India Mission). One may note that a government programme like Clean India Mission is also a project of the organisation: cf. Ganguly and Dwivedi, Amit Shah, Chap. 9.44. The author of this text (full reference details in fn 1), Dattopant Thengadi (1920–2004), an RSS ideologue and founder of the Bharatiya Mazdoor Sangh, Swadeshi Jagran Manch and Bharatiya Kisan Sangh, was also the organising secretary of the Jan Sangh in the 1950s.45. Ibid., 96.46. Ibid., 97.47. Ibid.48. Yadav and Patnaik, Rise of the BJP, 165.49. Lok Dhaba Trivedi Centre, accessed November 23, 2022, https://lokdhaba.ashoka.edu.in/dash.50. Shashank Chaturvedi, fieldnotes.51. Dainik Jagran, Gorakhpur edition, August 19, 2021.52. Dainik Jagran, Gorakhpur edition, August 4, 2021.53. Cf, Ganguly and Dwivedi, Amit Shah, Chaps. 4–5.54. Yadav and Patnaik, Rise of the BJP, 164.55. L. Mathew, ‘Eyeing 2024, BJP Ministers to Visit Seats Lost in 2019’, The Indian Express, May 26, 2022, accessed May 14, 2023, https://indianexpress.com/article/political-pulse/eyeing-2024-bjp-ministers-to-visit-seats-lost-in-2019-7936468/.56. Lunchbox meetings are derived from the RSS tradition of sahbhoj (collective dining) in which members bring their own tiffin boxes. This culture is now very prominent in the BJP and even Modi was seen carrying his lunchbox in public meetings and sharing it with the local leaders in the open. One such image can be viewed online at https://static-ai.asianetnews.com/images/87c296e2-a541-48d7-aaba-16ad89fd7219/image_710x400xt.jpg, accessed August 11, 2022.57. A famous dish in Bihar and UP, a dough ball made of wheat flour and baked, and eaten with mashed potato.58. Shashank Chaturvedi, fieldnotes.59. About 1.6 million metric tonnes of food grains are provided per month free of cost to 3.61 crore ration card-holders under two schemes: the Pradhan Mantri Garib Kalyan Yojana (PMGKAY) and the National Food Security Act (NFSA), 2013. In addition to funds from the Centre for these programmes, the UP government spends Rs950 crore per month. There are 3.61 crore ration cards in UP, about 41 lakh of them Antyodaya cards and the remaining PHH (priority households). While about 7.50 lakh metric tonnes of food grains is provided to these cardholders across UP under the PMGKAY per month, over 8 lakh metric tonnes are distributed under the NFSA. Sources in the state Food and Civil Supplies Department put the total number of beneficiaries at an estimated 14.96 crore (or over 60 percent of the population): The Indian Express, Lucknow edition, February 26, 2022.60. Yadav and Patnaik, Rise of the BJP, 164, quoting from B.K. Kelkar, Pandit Deen Dayal Upadhyaya: Vichar Darshan, Vol. 3 (New Delhi: Aschi Prakashan, 2014): 80.61. Under the new system, whenever a membership drive is organised, a toll-free number is launched and people are asked to give it a missed call; the call is returned, personal details are taken, and membership is confirmed.62. Yadav and Patnaik, Rise of the BJP, 171.63. The Hindu Bureau, ‘Hindu-CSDS-Lokniti Post-Poll Survey’. CSDS stands for the Centre for the Study of Developing Societies.64. J. Mishra and S. Palshikar, ‘The Labharthi Factor’, The Hindu, March 12, 2022, accessed October 11, 2023, https://www.thehindu.com/elections/uttar-pradesh-assembly/the-labharthi-factor/article65215837.ece.65. Thengadi, Karyakarta, 109.66. Dainik Jagran, Gorakhpur edition, August 19, 2021.67. Dainik Jagran, Gorakhpur edition, February 5, 2022.68. Presumably the word ‘just’ was a reference to justice.69. P.K. Dutta, ‘What Makes Yogi Adityanath’s Gorakhpur Urban a BJP Bastion in Uttar Pradesh Election’, Hindustan Times, February 4, 2022, accessed May 14, 2023, https://www.indiatoday.in/elections/uttar-pradesh-assembly-polls-2022/story/yogi-adityanath-gorakhpur-urban-impregnable-bjp-bastion-1908736-2022-02-04.70. First India, Lucknow edition, August 5, 2021.71. Dainik Jagran, Gorakhpur edition, February 27, 2022.72. S. Chaturvedi, D.N. Gellner and S.K. Pandey, ‘Politics in Gorakhpur since the 1920s: The Making of a Safe “Hindu” Constituency’, Contemporary South Asia 27, no. 1 (2019): 40–57; 52–53.73. Since Independence, other than the Congress, the Bharatiya Kranti Dal, Lok Dal, Communist Party, Samajwadi Party, Bahujan Samaj Party and the BJP had all won the seat either once or twice only, according to ECI data.74. Based on local newspaper reports, including Dainik Jagran, Gorakhpur edition, February 22, 2022.75. Much ink has been spilt on the question of the BJP’s undoubted prowess in the use of social media, which there is no space to address here. A report by CSDS, Social Media and Political Behaviour (Delhi: Lokniti, 2019), suggests that this is not as decisive a factor as often thought.76. 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Abstract
AbstractSince 2014, the BJP has become increasingly dominant in Uttar Pradesh, India, a state where, as recently as 2012, its vote share had slumped to 15 percent. This paper examines, through ethnographic field research with party workers and others, the reasons for the turnaround in the party’s fortunes. A large part of the answer lies in the increasing strength of BJP party organisation, modelled on an RSS template, as well as the increasing coordination between the RSS and the BJP, with RSS personnel frequently seconded to the BJP. This intense closeness between the RSS and the BJP is a new post-2014 feature, something that did not characterise earlier periods of the BJP in power. A second key factor, building on the BJP’s increased organisational capacity, and one long advocated by the RSS, is the mobilisation of state welfare benefits by the party and the concerted effort to convert welfare recipients, coming from all communities, into supporters. A third key factor, at which the BJP is increasingly adept and where RSS organisational skills provide a significant advantage, is the micromanagement of caste dynamics and religious polarisation as and when required to gain and maintain a political advantage.Keywords: BJPHindutvaIndian politicslocal electionsRSSUPUttar Pradesh AcknowledgementsWe thank the British Academy and the Leverhulme Trust for their support through the BA’s Small Research Grants scheme (grant SRG21\211342). Chaturvedi would also like to thank Professor Pushpendra Kumar and the Tata Institute of Social Sciences, Patna, for supporting the early phase of fieldwork; and for support in the field, Rahul Mishra (Gorakhpur) and Harinder Chowdhary (Bulandhshahar). Ethical approval was obtained from the School of Anthropology and Museum Ethnography, University of Oxford (SAME_C1A_21_100). For helpful comments on earlier drafts, and assistance in sharpening our argument, we thank Ralph Schroeder, Amogh Sharma, Priya Chacko, and two anonymous referees.Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. Cited in D. Thengadi, Karyakarta (Pune: Bhartiya Vichar Sadhna, 5th ed., 2011 [1995]): 106.2. To two decimal points, the BJP vote share in 2022 was 41.29 percent while that of the SP was 32.06 percent. Lok Dhaba Trivedi Centre for Political Data, accessed April 27, 2023, https://lokdhaba.ashoka.edu.in/browse-data?et=AE&st=Uttar_Pradesh&an=18.3. The BJP won 8 percent of the Muslim votes in the 2022 assembly election in UP: The Hindu Bureau, ‘The Hindu-CSDS-Lokniti Post-Poll Survey 2022: Welfare, Regional Factors Provided Ballast to BJP in Uttar Pradesh’, The Hindu, March 12, 2022, accessed September 29, 2022, https://www.thehindu.com/news/national/the-hindu-csds-lokniti-post-poll-survey-2022/article65215064.ece.4. N. Mehta, The New BJP: Modi and the Making of the World’s Largest Political Party (Chennai: Westland, 2022): Chap. 3.5. On the history of the RSS, see W.K. Anderson and S. Damle, The Brotherhood in Saffron: The Rashtriya Swayamsevak Sangh and Hindu Revivalism (Boulder, CO: Westview Press, 1987); W.K. Anderson and S. Damle, The RSS: A View to the Inside (Gurgaon: Penguin Viking, 2019). On the RSS’s role in the new BJP, see A. Singh, The Architect of the New BJP: How Narendra Modi Transformed the Party (New Delhi: Penguin, 2022); Mehta, New BJP.6. For example, C. Jaffrelot, Modi’s India: Hindu Nationalism and the Rise of Ethnic Democracy (Princeton, NJ: Princeton University Press, 2021); P.B. Mehta, ‘Hindu Nationalism: From Ethnic Identity to Authoritarian Repression’, Studies in Indian Politics 10, no. 1 (2022): 31–47; B. Yadav and I. Patnaik, The Rise of the BJP: The Making of the World’s Largest Political Party (New Delhi: Penguin, 2022).7. Bharti Jain, ‘Turnout of Women Exceeds Male Voters in UP This Year’, The Times of India, March 10, 2022, accessed October 11, 2023, https://timesofindia.indiatimes.com/india/assembly-polls-turnout-of-women-exceeds-male-voters-in-up-this-year/articleshow/90111868.cms.8. M. Vaishnav, ‘From Cakewalk to Contest: India’s 2019 General Election’, Carnegie Endowment for International Peace Website, April 16, 2018, accessed May 15, 2023, https://carnegieendowment.org/2018/04/16/from-cakewalk-to-contest-india-s-2019-general-election-pub-76084.9. Y. Yadav, ‘Understanding the Second Democratic Upsurge: Trends in Bahujan Participation in Electoral Politics in the 1990s’, in Transforming India, ed. F. Frankel et al. (Delhi: Oxford University Press): 146–75.10. C. Jaffrelot, India’s Silent Revolution: The Rise of the Lower Castes in North India (New Delhi: Permanent Black, 2003).11. B. Narayan, Fascinating Hindutva: Saffron Politics and Dalit Mobilisation (Delhi: Sage, 2009); A.P. Singh, ‘Subaltern Hindutva’, Seminar 720 (August 2019), accessed October 11, 2023, https://www.india-seminar.com/2019/720/702_abhinav_prakash_singh.htm; G. Prakash, ‘Dalits and the BJP’, Seminar 720 (March 2019), accessed August 10, 2022, https://www.india-seminar.com/2019/720/720_snigdha_dhrubo_guru.htm.12. S. Banerjee, ‘When the “Silent Majority” Backs a Violent Minority’, Economic & Political Weekly 37, no. 13 (2002): 1183–85.13. G. Verniers, ‘The BJP and State Politics in India: A Crashing Wave? Analyzing the BJP Performance in Five State Elections’, IFRI, Centre for Asian Studies (2015), accessed May 29, 2022, https://www.ifri.org/en/publications/notes-de-lifri/asie-visions/bjp-and-state-politics-india-crashing-wave-analyzing-bjp.14. D. Bhattacharyya, Government as Practice: Democratic Left in a Transforming India (Cambridge: Cambridge University Press, 2016); M. Banerjee, Cultivating Democracy: Politics and Citizenship in Agrarian India (New Delhi: Oxford University Press, 2022): 170.15. Jaffrelot, Modi’s India, 44.16. M. Banerjee, Why India Votes? (New Delhi: Routledge, 2014): 42.17. Ibid., 42.18. Ibid., 43.19. A. Ganguly and S. Dwivedi, Amit Shah and the March of the BJP (Delhi: Bloomsbury, 2019): Chap. 9.20. Yadav and Patnaik, Rise of the BJP, 172.21. ‘Close contest’ here means that the winning margin was less than 5 percent. The SP won 55 such seats.22. See Yamini Aiyar, ‘Decoding the BJP’s Model of Welfarism’, Hindustan Times, April 14, 2022, accessed October 11, 2023, https://www.hindustantimes.com/opinion/decoding-the-bjp-s-model-of-welfarism-101649940189084.html; B. Narayan, ‘There Is a New Addition to BJP’s Identity Politics in UP: It’s Called Beneficiaries’, The Print, February 4, 2022, accessed October 11, 2023, https://theprint.in/opinion/theres-a-new-addition-to-bjps-identity-politics-in-up-its-called-beneficiaries/820711/; R. Mahapatra, ‘New Votebanks on the Block: Beneficiaries over Right Holders’, Down to Earth, March 9, 2022, accessed August 21, 2022, https://www.downtoearth.org.in/blog/governance/new-votebank-on-the-block-beneficiaries-over-rights-holders-81865; A. Tiwari, ‘BJP Banks on Labharthi Factor but Past Losses Show It Has Its Limits’, India Today, updated February 17, 2022, accessed September 27, 2023, https://www.indiatoday.in/elections/uttar-pradesh-assembly-polls-2022/story/bjp-banks-on-labharthi-factor-up-polls-1914260-2022-02-17. Mehta emphasises the new role of cash transfers in New BJP, 68.23. H. Ahmad, ‘The New Charitable State’, The Indian Express, March 14, 2022.24. D.D. Upadhyaya, Integral Humanism (New Delhi: Bharatiya Janata Party, 1965).25. J. Abraham, ‘In Search of Dharma: Integral Humanism and the Political Economy of Hindu Nationalism’, South Asia: Journal of South Asian Studies 42, no. 1 (2019): 16–32.26. Amar Ujala, Gorakhpur edition, December 11, 2021; Dainik Jagran, Gorakhpur edition, December 11, 2022.27. Kumar Anshuman, ‘BJP, RSS Hold Meet on Uttar Pradesh Assembly Elections’, The Economic Times, October 13, 2021, accessed May 14, 2023, https://economictimes.indiatimes.com/news/elections/assembly-elections/uttar-pradesh/bjp-rss-hold-meet-on-uttar-pradesh-assembly-elections/articleshow/86975317.cms?from = mdr; Kumar Anshuman, ‘BJP, RSS Hold Meet on Uttar Pradesh Assembly Elections’, The Economic Times, October 13, 2021, accessed October 11, 2023, https://economictimes.indiatimes.com/news/elections/assembly-elections/uttar-pradesh/bjp-rss-hold-meet-on-uttar-pradesh-assembly-elections/articleshow/86975317.cms?from=mdr.28. H.L. Erdman, The Swatantra Party and Indian Conservatism (London: Cambridge University Press, 1967); L.P. Fickett Jr., The Major Socialist Parties of India: A Study of Leftist Fragmentation (Syracuse, NY: Maxwell School of Citizenship and Public Affairs, 1976); L.P. Fickett Jr., ‘The Rise and Fall of the Janata Dal’, Asian Survey 33, no. 12 (1993): 1151–62.29. A. Auerbach et al., ‘Rethinking the Study of Electoral Politics in the Developing World: Reflections on the Indian Case’, Perspectives on Politics 20, no. 1 (2022): 250–64.30. P. Keefer and S. Khemani, ‘Why Do the Poor Receive Poor Services?’, Economic & Political Weekly 39, no. 9 (2004): 935–43; 937.31. A. Kohli, Democracy and Discontent: India’s Growing Crisis of Governability (New York: Cambridge University Press, 1990); P. Chhibber, F. Refsum Jensenius and P. Suryanarayan, ‘Party Organisation and Party Proliferation in India’, Party Politics 20, no. 4 (2014): 489–505; A. Ziegfeld, Why Regional Parties? Clientelism, Elites, and the Indian Party System (New York: Cambridge University Press, 2016).32. A. Wyatt, Party System Change in South India: Political Entrepreneurs, Patterns and Processes (New York: Routledge, 2009).33. M. Vaishnav and J. Hinston, ‘India’s New Fourth Party System’, South Asia Journal (August 2019), accessed October 14, 2023, http://southasiajournal.net/indias-new-fourth-party-system/.34. Mehta, New BJP. India’s electoral history since Independence can be broadly classified into four periods: 1952–67 (Congress dominance), 1967–89 (growing opposition at the state level), 1989–2014 (coalition politics), and 2014 onwards (the rise of the BJP). For more on the party system in India, see Chhibber et al., ‘Party Organisation’; P. Chhibber and R. Verma, ‘The Rise of the Second Dominant Party System in India: BJP’s New Social Coalition in 2019’, Studies in Indian Politics 7, no. 2 (2019): 131–48; Vaishnav and Hinston, ‘India’s New Fourth Party System’; C. Jaffrelot and G. Verniers, ‘A New Party System or a New Political System?’, Contemporary South Asia 28, no. 2 (2020): 141–54; R. Verma and A. Ali, ‘The Central Force behind India’s Fourth Party System’, Economic & Political Weekly 56, no. 10 (2021): https://www.epw.in/engage/article/central-force-behind-indias-fourth-party-system; A. Jha, ‘Expanding the Vote Base in Uttar Pradesh: Understanding the RSS–BJP Combined Mobilization Strategies’, Samaj: South Asia Multidisciplinary Academic Journal (2021): DOI: doi.org/10.4000/samaj.7238.35. K. Chandra, Why Ethnic Parties Succeed: Patronage and Ethnic Head Counts in India (New York: Cambridge University Press, 2004); K. Chandra, ed., Democratic Dynasties: State, Party, and Family in Contemporary Politics (New Delhi: Cambridge University Press, 2016).36. On factions within the Congress Party in its heyday, see P. Brass, Factional Politics in an Indian State: The Congress Party in Uttar Pradesh (Bombay: Oxford University Press, 1965); R. Kothari, ‘The Congress “System” in India’, Asian Survey 4, no. 12 (1964): 1161–73.37. Ganguly and Dwivedi, Amit Shah, 318–19.38. V. Pandit, ‘Modi, the Successful Social Engineer’, The Hindu BusinessLine, May 31, 2019, accessed May 14, 2023, https://www.thehindubusinessline.com/opinion/modi-20-indias-social-engineer/article27350612.ece.39. ‘Kamjor Booth Honge Majboot’, Dainik Jagran, Gorakhpur edition, July 9, 2022.40. ‘Gorakhpur ke in Panch Ilako mein Mohallon mein CM Yogi ko Mile Sabse Kam Vote’, Amar Ujala, Gorakhpur edition, March 14, 2022.41. On the key role of Amit Shah, see also Ganguly and Dwivedi, Amit Shah; Yadav and Patnaik, Rise of the BJP.42. Amit Shah’s speech available at Amit Shah, ‘Amit Shah Addresses BJP National Council at Talkatora Stadium, New Delhi’, YouTube video, 47:12, March 13, 2015, accessed July 14, 2022, https://youtu.be/-Jze5wxMvIw.43. These departments include good governance, policy research, media, training, political feedback, party journals and publications, the coordination of disaster relief, and media relations. Yadav and Patnaik write that three departments became the major focus of the party: Ajeevan Sahyog Nidha (Lifetime Co-operation Fund); IT, Website and Social Media Activities; and Documentation and Library: see Yadav and Patnaik, Rise of the BJP, 172. On similar lines, projects are intended to pursue a short-term objective such as office modernisation, e-libraries and the Swachh Bharat Abhiyan (Clean India Mission). One may note that a government programme like Clean India Mission is also a project of the organisation: cf. Ganguly and Dwivedi, Amit Shah, Chap. 9.44. The author of this text (full reference details in fn 1), Dattopant Thengadi (1920–2004), an RSS ideologue and founder of the Bharatiya Mazdoor Sangh, Swadeshi Jagran Manch and Bharatiya Kisan Sangh, was also the organising secretary of the Jan Sangh in the 1950s.45. Ibid., 96.46. Ibid., 97.47. Ibid.48. Yadav and Patnaik, Rise of the BJP, 165.49. Lok Dhaba Trivedi Centre, accessed November 23, 2022, https://lokdhaba.ashoka.edu.in/dash.50. Shashank Chaturvedi, fieldnotes.51. Dainik Jagran, Gorakhpur edition, August 19, 2021.52. Dainik Jagran, Gorakhpur edition, August 4, 2021.53. Cf, Ganguly and Dwivedi, Amit Shah, Chaps. 4–5.54. Yadav and Patnaik, Rise of the BJP, 164.55. L. Mathew, ‘Eyeing 2024, BJP Ministers to Visit Seats Lost in 2019’, The Indian Express, May 26, 2022, accessed May 14, 2023, https://indianexpress.com/article/political-pulse/eyeing-2024-bjp-ministers-to-visit-seats-lost-in-2019-7936468/.56. Lunchbox meetings are derived from the RSS tradition of sahbhoj (collective dining) in which members bring their own tiffin boxes. This culture is now very prominent in the BJP and even Modi was seen carrying his lunchbox in public meetings and sharing it with the local leaders in the open. One such image can be viewed online at https://static-ai.asianetnews.com/images/87c296e2-a541-48d7-aaba-16ad89fd7219/image_710x400xt.jpg, accessed August 11, 2022.57. A famous dish in Bihar and UP, a dough ball made of wheat flour and baked, and eaten with mashed potato.58. Shashank Chaturvedi, fieldnotes.59. About 1.6 million metric tonnes of food grains are provided per month free of cost to 3.61 crore ration card-holders under two schemes: the Pradhan Mantri Garib Kalyan Yojana (PMGKAY) and the National Food Security Act (NFSA), 2013. In addition to funds from the Centre for these programmes, the UP government spends Rs950 crore per month. There are 3.61 crore ration cards in UP, about 41 lakh of them Antyodaya cards and the remaining PHH (priority households). While about 7.50 lakh metric tonnes of food grains is provided to these cardholders across UP under the PMGKAY per month, over 8 lakh metric tonnes are distributed under the NFSA. Sources in the state Food and Civil Supplies Department put the total number of beneficiaries at an estimated 14.96 crore (or over 60 percent of the population): The Indian Express, Lucknow edition, February 26, 2022.60. Yadav and Patnaik, Rise of the BJP, 164, quoting from B.K. Kelkar, Pandit Deen Dayal Upadhyaya: Vichar Darshan, Vol. 3 (New Delhi: Aschi Prakashan, 2014): 80.61. Under the new system, whenever a membership drive is organised, a toll-free number is launched and people are asked to give it a missed call; the call is returned, personal details are taken, and membership is confirmed.62. Yadav and Patnaik, Rise of the BJP, 171.63. The Hindu Bureau, ‘Hindu-CSDS-Lokniti Post-Poll Survey’. CSDS stands for the Centre for the Study of Developing Societies.64. J. Mishra and S. Palshikar, ‘The Labharthi Factor’, The Hindu, March 12, 2022, accessed October 11, 2023, https://www.thehindu.com/elections/uttar-pradesh-assembly/the-labharthi-factor/article65215837.ece.65. Thengadi, Karyakarta, 109.66. Dainik Jagran, Gorakhpur edition, August 19, 2021.67. Dainik Jagran, Gorakhpur edition, February 5, 2022.68. Presumably the word ‘just’ was a reference to justice.69. P.K. Dutta, ‘What Makes Yogi Adityanath’s Gorakhpur Urban a BJP Bastion in Uttar Pradesh Election’, Hindustan Times, February 4, 2022, accessed May 14, 2023, https://www.indiatoday.in/elections/uttar-pradesh-assembly-polls-2022/story/yogi-adityanath-gorakhpur-urban-impregnable-bjp-bastion-1908736-2022-02-04.70. First India, Lucknow edition, August 5, 2021.71. Dainik Jagran, Gorakhpur edition, February 27, 2022.72. S. Chaturvedi, D.N. Gellner and S.K. Pandey, ‘Politics in Gorakhpur since the 1920s: The Making of a Safe “Hindu” Constituency’, Contemporary South Asia 27, no. 1 (2019): 40–57; 52–53.73. Since Independence, other than the Congress, the Bharatiya Kranti Dal, Lok Dal, Communist Party, Samajwadi Party, Bahujan Samaj Party and the BJP had all won the seat either once or twice only, according to ECI data.74. Based on local newspaper reports, including Dainik Jagran, Gorakhpur edition, February 22, 2022.75. Much ink has been spilt on the question of the BJP’s undoubted prowess in the use of social media, which there is no space to address here. A report by CSDS, Social Media and Political Behaviour (Delhi: Lokniti, 2019), suggests that this is not as decisive a factor as often thought.76. Mehta, New BJP, 570.