Media Sosial Sebagai Media Promosi Kewargaan Di Kabupaten Pandeglang

Abstract

This article aims to elaborate on the role of social media as a media for promoting citizenship in Pandeglang Regency, Banten Province. The expansion of the role of social media ultimately affects various civic activities up to the public sector. In the era of the digital economy, the role of social media can be the most important media promotion for the activities of citizens, business entities and the public. Various activities and activities in the realm of business, private and public can be disseminated through social media. This study uses an explanatory qualitative approach with in-depth interview techniques with millennials in Pandeglang Regency and is supported by field observations according to the research topic. The results of the study found that social media can be a promotional medium for citizenship both for individuals, business entities and public organizations. However, various patterns of strengthening digital citizenship literacy are needed so that social media can be maximized as a promotional medium in the digital economy era.