The image of Russia in the Minds of Modern Youth Through the Perception of the Stimulus Words "Globalization", "Culture" (Based on the Materials of an Associative Experiment)

Abstract

The article is a comprehensive analysis of the image of Russia, based on theoretical research and the results of an associative experiment conducted with two groups of subjects: the main (17-25 years old) and control (26-50years old). The aim is to study the perception of the image of Russia in the context of modern globalization and the change of the socio-cultural paradigm. The object of study is representatives of the modern generation of Russianyouth. The subject of the study is the image of Russia formed in the minds of modern youth under the influence of external and internal factors. The relevance of the research is due to the need to study the relationship in the triad of man-culture-globalization, in which an active youth stratum occupies an important place, acting as an indicator of public mood and a determinant of cultural values. The novelty of the research lies in considering the image of Russia through the prism of perception of the words-stimuli "globalization", "culture" according to the results of an associative experiment carried out using two methods – a free associative experiment and a directed associative experiment. The analysis of the obtained data is carried out within the framework of an interdisciplinary approach: psycholinguistic, linguophilosophical and sociological. The method of hermeneutical and comparative analysis of the words image and εἷδoς is used. The question is considered: what dominates in the linguistic consciousness of representatives of modern youth regarding the image of Russia: "image" as an artificial construct imposed from the outside, or constructed by the efforts of the mind and spirit of "eidos"? According to the results of the study, a number of associative reactions to stimulus words were obtained, showing that the image of Russia in the representations of the main age group is formed mainly under the influence of external factors caused by the modern media space (Internet, social networks), and not as a result of internal factors (the work of will, spirit and mind).