Pengaruh Penerapan Strategi Digital Marketing, Inovasi Produk, Dan Modal Usaha Terhadap Pendapatan Pada Usaha Kuliner Di Kecamatan Rumbia Lampung Tengah

Q3 Social Sciences Journal of Social Science Education Pub Date : 2023-09-28 DOI:10.23960/jpsi/v4i2.103-113

Galuh Maudy Rani, Fanni Rahmawati, Nurdin Nurdin, Rahma Dianti Putri

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan strategi digital marketing, inovasi produk, dan modal usaha terhadap pendapatan usaha kuliner di Kecamatan Rumbia Lampung Tengah. Metode penelitan yang digunakan adalah metode deskriptif verifikatif dengan pendekatan survey. Populasi dalam penelitian ini adalah pelaku usaha kuliner di Kecamatan Rumbia dengan total 41 pelaku usaha kuliner. Jumlah sampel dalam penelitian ini sebesar 41 pelaku usaha kuliner dengan tehnik pengambilan sampel menggunakan nonprobability sampling atau sampel jenuh. Tehnik pengumpulan data dilakukan melalui metode observasi, wawancara dokumentasi dan angket. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif serta signifikan pengaruh penerapan strategi digital marketing, inovasi produk dan modal ushaa terhadap pendapatan usaha kuliner di Kecamatan Rumbia Lampung Tengah, yakni sebesar 0,872 atau 87,2% dengan perolehan Fhitung > Ftabel atau 83,758 > 2,80 dan nilai signifikansi (sig.) < (⍺) atau 0,000 < 0,05.

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楠榜中部伦比亚区烹饪企业实施数字营销战略、产品创新和商业资本对收入的影响

该研究旨在探讨将数字营销策略、产品创新和商业资本应用于中路文化中心烹饪收入的影响。研究方法是研究方法的验证性描述性方法。本研究的人口是一名烹饪行业的企业家，共41名烹饪行业的企业家。本研究的样本数量为41名食用者，他们使用非概率采样或饱和样本。数据收集技术是通过观察、文件采访和预算进行的。研究结果表明，在中期角兰营业区，0.872或87.2%的烹饪企业收入有积极和重要的影响f桌或83.758 >2,80和重要价值(sig) <(⍺)或万<0。05。

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来源期刊

Journal of Social Science Education Social Sciences-Education

CiteScore

1.50

自引率

0.00%

发文量

审稿时长

36 weeks

期刊介绍： The Journal of Social Science Education (JSSE) was founded in 2000 in order to offer the disciplines in the field of social science education a representative scholarly publication. The journal represents a sophisticated image that is characterised by its theory and research orientation, interdisciplinary approach, internationalism and originality as well as by a rigorous anonymous peer review. Theory and research orientation: The Journal of Social Science Education (JSSE) is a theory and research oriented journal of social science education and related disciplines and field. Theoretical discussions on education, teaching and learning and related empirical research are its centre of interest. Of course, scholarly perspectives on practices of teaching and learning and the discussion of policies, empirical results, and research methods are included. Interdisciplinary approach: The JSSE promotes the dialogue among the disciplines of social science education and between them and the social sciences. It is committed to the ideas of cooperation and interdisciplinary research. Therefore, the editors of the JSSE prefer topics which are rele-vant for more than one specialist discipline of social science education or social sciences. Internationalism: The JSSE offers a forum for the dialogue across national borders and puts a particular stress on a European perspective and on research on and practices of European countries. That is why the journal prefers themes that are of multinational or supranational, especially European relevance and papers that deal with topics related to the diverse discourses in Europe. Originality: In addition, the JSSE prefers contributions that stimulate and enrich the scholarly discourse through their originality and innova-tiveness, e.g. by developing new concepts, applying unconventional methods or exceeding the borders of conventional discourses...