Enhancing social entrepreneurial intentions through outcome expectations, perceived social support and social entrepreneurial self-efficacy: the moderating effects of sustainability orientation (Mejora de las intenciones empresariales sociales a través de las expectativas de resultados, el apoyo social percibido, y la auto-eficacia empresarial social: los efectos moderadores de la orientación a la sostenibilidad)

Abstract

With reference to expectancy theory, this study examines the effects of empathy, outcome expectations, perceived social support and social entrepreneurial self-efficacy on social entrepreneurial intentions (SEI). Furthermore, it elucidates the moderating effects of sustainability orientation on these relationships. A quantitative survey method was adopted, and 502 valid responses were included in the analysis. The results of multiple regression revealed that perceived social support and social entrepreneurial self-efficacy positively influence SEI. Results of moderation analysis by using the PROCESS macro for SPSS have revealed that sustainability orientation positively moderates the associations between outcome expectations and SEI, perceived social support and SEI, and social entrepreneurial self-efficacy and SEI. This study offers an explanation for the inconsistencies in reports on the direct effects of outcome expectations and social entrepreneurial self-efficacy on SEI in different samples and provides suggestions that can be used by educators and governments to foster social entrepreneurship.