{"title":"Exploring multilevel data with deep learning and XAI: The effect of personal-care advertising spending on subjective happiness","authors":"Wolfgang Messner","doi":"10.1016/j.ibusrev.2023.102203","DOIUrl":null,"url":null,"abstract":"<div><p>International business research often links the cultural and institutional characteristics of countries to the features of the individuals inhabiting these countries. A distinct approach to analyzing such multilevel problems with deep learning and explainable artificial intelligence methods is presented, using country characteristics as explicit spatial coordinates. Deep learning is tolerant of noise and faults and can approximate arbitrarily complex mathematical structures by developing multiple abstractions. An applied example demonstrates the applicability of this approach by exploring the effect of personal-care advertising spending in 27 countries on the subjective happiness of 376,442 individuals, indicating a statistically significant positive effect, albeit with a trivial effect size.</p></div>","PeriodicalId":51352,"journal":{"name":"International Business Review","volume":"33 1","pages":"Article 102203"},"PeriodicalIF":5.9000,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Business Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0969593123001038","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
International business research often links the cultural and institutional characteristics of countries to the features of the individuals inhabiting these countries. A distinct approach to analyzing such multilevel problems with deep learning and explainable artificial intelligence methods is presented, using country characteristics as explicit spatial coordinates. Deep learning is tolerant of noise and faults and can approximate arbitrarily complex mathematical structures by developing multiple abstractions. An applied example demonstrates the applicability of this approach by exploring the effect of personal-care advertising spending in 27 countries on the subjective happiness of 376,442 individuals, indicating a statistically significant positive effect, albeit with a trivial effect size.
期刊介绍：
The International Business Review (IBR) stands as a premier international journal within the realm of international business and proudly serves as the official publication of the European International Business Academy (EIBA). This esteemed journal publishes original and insightful papers addressing the theory and practice of international business, encompassing a broad spectrum of topics such as firms' internationalization strategies, cross-border management of operations, and comparative studies of business environments across different countries. In essence, IBR is dedicated to disseminating research that informs the international operations of firms, whether they are SMEs or large MNEs, and guides the actions of policymakers in both home and host countries. The journal warmly welcomes conceptual papers, empirical studies, and review articles, fostering contributions from various disciplines including strategy, finance, management, marketing, economics, HRM, and organizational studies. IBR embraces methodological diversity, with equal openness to papers utilizing quantitative, qualitative, or mixed-method approaches.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
