The Role Of Customer Service In Increasing Customer Satisfaction With Banking Services At PT. Bank Rakyat Indonesia (Persero) TBK Tehoru Unit Masohi Branch Central Maluku

Dwi Ari Pertiwi
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Abstract

This study aims to determine the role of Customer Service in increasing customer satisfaction with banking services of PT Bank Rakyat Indonesia (Persero) Tbk Tehoru Unit Masohi Branch Central Maluku. This research uses qualitative methods of data collection through interviews, observation, direct observation and primary data. Based on the results of the study it can be seen that the efforts of the role of Customer Service in increasing customer satisfaction with banking services have been included in the good category and have been in accordance with what is expected by customers so as to get a positive assessment of customers.
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客户服务在印尼人民银行(Persero) TBK Tehoru Unit Masohi Central Maluku分行提高客户对银行服务满意度中的作用
本研究旨在确定客户服务在提高印尼人民银行(Persero) Tbk Tehoru Unit Masohi Branch Central Maluku银行服务客户满意度方面的作用。本研究采用定性的方法,通过访谈、观察、直接观察和原始数据收集数据。根据研究结果可以看出,客户服务在提高客户对银行服务满意度方面所做的努力已经被纳入了良好的类别,并且已经符合了客户的期望,从而得到了客户的积极评价。
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