Implementation of party projects as a way to strengthen the image of a public organization

Tatiana Evstratova, Natalia Medvedeva, Ekaterina Vetrova, Olga Kulikova, Olga Kolosova
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Abstract

The purpose of the article was to identify the attitude of the population toward the Moscow Regional regional branch of the United Russia Party to improve the image of this public organization. Special sociological methods were used, including qualitative analysis of documents, secondary analysis of research results, survey methods. Based on the results of the survey, it was revealed that the implementation of party projects is a significant tool for forming the image of political organizations. An attractive image of an organization is the most important condition for its political success, which helps to bring the electorate to its side.
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实施党建项目,强化公共组织形象
这篇文章的目的是确定人们对统一俄罗斯党莫斯科地区支部的态度,以改善这个公共组织的形象。本研究采用了特殊的社会学方法,包括文献定性分析、研究结果二次分析、调查法等。据调查结果显示,政党事业的实施是塑造政治组织形象的重要手段。一个组织有吸引力的形象是其政治成功的最重要条件,这有助于把选民带到它的一边。
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